We're looking forward to this exchange of experience and creativity among the leaders in all facets of online programming, distribution and advertising.
New York, NY (Vocus) October 1, 2009
Major online publishers, advertising content providers, advertisers, agencies and developers will convene in a first meeting to discuss new ways to create value and increase revenue. Arranged by the Internet Content Syndication Council (ICSC), the event will take place in New York on October 20.
The ICSC was formed in 2007 to enable content creators and advertisers to attract and engage large audiences of Internet users in a rapidly expanding and fragmenting environment. The council’s 70 members represent the leading corporations in the online galaxy and include AT&T, Google, The Associated Press, Mochila and Procter & Gamble.
Andrew Susman, CEO of Studio One Networks and chairman of the ICSC, said, “We’re looking forward to this exchange of experience and creativity among the leaders in all facets of online programming, distribution and advertising.”
The ICSC Summit will be held at the Digital Sandbox, 55 Broad St. The program agenda is as follows:
8-8:30 a.m. Registration
8:30-8:45 Welcome Remarks
8:45-9:30 Keynote Address
9:30-10:15 Research: How Well Does Syndicated Content Perform?
10:30-11:15 Licensing: Making Money When “Information Wants to Be Free”
11:15-noon Video Syndication: Why Viral Is Not the Answer
Noon-12:45 Luncheon Panel: Group Sourcing vs. Editorial
12:45-2 p.m. Open Discussion, Networking and Closing Remarks
To register for the event, please go to http://www.eventbrite.com/event/410169829.
For more information, contact:
Staci Makovich, Studio One Networks – 212-213-2332, ext. 214
Alan Baker, Studio One Networks – 212-213-2332, ext. 209
Louise Guido, Westcoast Group NY – 212-203-2122