North America's Largest Shopping Mall Marketing Conference Debuts 1st Mobile Marketing App, Developed by Mobile Fringe

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Many of the attendees at the International Council of Shopping Centers, Inc. (ICSC) Fusion Conference in Chicago, February 28 - March 3, will rely upon a purposely-built, mobile marketing app developed by Mobile Fringe.

ICSC Shopping Center iPhone App

"We have made property managers and retailers a core focus for our mobile marketing company." states Steve Sorge, CEO Mobile Fringe.

Many of the attendees at the International Council of Shopping Centers, Inc. (ICSC) Fusion Conference in Chicago, February 28-March 3, will rely upon a purposely-built, mobile marketing app developed by Toronto-based Mobile Fringe. This will be a first in the association's 53 year history.

"We were looking for an app that would be effective," says Tim McGuinness, Staff Vice President Global Trade Expositions. "This 4-day event features 23 educational sessions, 39 roundtable discussions, and over 40 exhibitors in the Deal Making and Trade Exposition. There is a tremendous amount of activity and information to take in. The app is a green friendly approach that allows our attendees access to all the information they need right on their phone."

"The ICSC mobile app, developed by Mobile Fringe, has the complete conference agenda, an exhibit floor map and details about the hotel. It also lists all of the exhibitors and sponsors. Attendees can stay connected with our social media tools - Twitter, Facebook and Linkedin. There is also a complete 24-page PDF version of the agenda. And, it even has GPS directions to the hotel."

The ICSC Fusion 2010 app is available via the Apple App Store.

"We have made property managers and retailers a core focus for our mobile marketing company." states Steve Sorge, CEO Mobile Fringe. "We are very familiar with the business and marketing requirement of ICSC members. A number of member companies are clients of Mobile Fringe. Mobile Fringe understands this segment better than any other mobile marketer."

Last year Mobile Fringe developed the Toronto Eaton Centre mobile marketing app for Cadillac Fairview. The Toronto Eaton Centre, located in downtown Toronto is one of Canada's most recognized shopping malls. Sorge explains, "The Toronto Eaton Centre app feedback has been great with excellent results - and we are not about to stop there."

About the International Council of Shopping Centers

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 60,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.

About Mobile Fringe

Mobile Fringe is a mobile marketing and development company specializing in iPhone, Blackberry and Android. We will turn your visions into mobile realities and will not only design and develop a state of the art mobile app but will go to great lengths to make our clients ride this incredible mobile wave. Mobile Fringe's proprietary mobile marketing platforms allow its clients a fast time to market, mobile content management and incredible value.

If your company does not have a mobile marketing strategy, now is time to contact Mobile Fringe and join the revolution.

For further information contact:

Mobile Fringe
David Lamb
1.888.854.5796

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