ID Wholesaler Named #412 on Internet Retailer’s 2011 Top 500 Guide

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The largest photo identification products retailer has been recognized in a list of top 500 online retailers

Our company goal is simple: to ‘wow’ our customers.

For the third consecutive year, Internet Retailer has recognized ID Wholesaler, a photo identification products retailer, as one of the top 500 online merchants. ID Wholesaler has earned the #412 spot in Internet Retailer’s Top 500 Guide, an annual publication that ranks online businesses based on internet sales.

“Our company goal is simple: to ‘wow’ our customers. We’re tireless in our efforts to do so through ongoing improvements in website features and functionality, as well as our industry leading product expertise, prices, and post-sale support. Thanks to these efforts, and the loyalty of our ever-growing customer base, we’ve maintained our standing on Internet Retailer’s Top 500 list,” says Chris Penn, vice president of sales and marketing of ID Wholesaler. “As a B2B online retailer selling a niche product, this is a huge accomplishment.”

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2010 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories. The Guide includes a mix of web-only retailers, manufacturers, and national chains, including online giants, Staples, Apple, and Best Buy.

“Niche web retailers that know their customers intimately and are able to provide them with the exceptional service, merchandise, and deals that they can’t find elsewhere have survived the Great Recession and once again are growing,” says Mark Brohan, vice president of research for Internet Retailer and editor of the Top 500 Guide. “By virtue of their continued presence among the Top 500, ID Wholesaler is a prime example of this trend.”

ID Wholesaler offers all of the equipment and supplies needed to make ID badges, membership cards, loyalty cards, and more. With a growing customer base that currently stands at over 50,500, ID Wholesaler strives to earn repeat business by offering exceptional customer service and technical support. In addition, their team is focused on finding new ways to positively enhance customers’ shopping experiences. For example, they recently launched a “Supplies Selector” shopping tool that quickly pin-points manufacturer-approved supplies for each ID card printer make and model. ID Wholesaler also maintains a blog and learning center to help customers make educated business decisions.

For more information about ID Wholesaler and their Internet Retailer ranking, contact an ID Expert at (800) 321-4405 or visit

About ID Wholesaler
ID Wholesaler is the largest retailer of the equipment needed to print photo identification cards and the accessories used to display them. Serving its clients with guaranteed lowest prices, expert advice, and free in-house technical support on everything they sell, ID Wholesaler stocks a broad selection of ID card printers and systems, software, supplies, and badge accessories. For more information visit

About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of the leading retail information web site, an e-commerce conference and four directories that serve the retailing community. Internet Retailer's 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine.

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Jennifer Clancy
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