Ideahaus® Shaking Up Social Media, Named Agency for Shake Weight®

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Product evolution triggers new approach to consumer conversations.

Ideahaus® Founder Kevin Popović

Ideahaus® Founder Kevin Popović

“Thousands of fans and satisfied users keep on talking about Shake Weight,” according to Ideahaus Founder Kevin Popović. “They’re talking on Facebook, and Twitter, and YouTube. We’re helping Shake Weight join these conversations – all of them."

Shake Weight, one of the most memorable weight training products in America, has selected Ideahaus to help strengthen its social media platform, while adding tone and shape to its consumer communication.

Direct marketer FitnessIQ developed Shake Weight as a way for men and women to “firm, tighten and tone their arms and shoulders in as little as 6 minutes a day.” The commercials have impacted sales, and in-store promotions have made it one of the best selling fitness devices on television, but along the way it become part of pop culture. As parodies play out, sales continue and hundreds of new Shake Weight users grow every day. But there’s more to talk about than the jokes.

“Thousands of fans and satisfied users keep on talking about Shake Weight,” according to Ideahaus Founder Kevin Popović. “They’re talking on Facebook and Twitter and YouTube. We’re helping Shake Weight join these conversations – all of them – to make sure prospects get their questions answered, that customers get support, and most importantly, athletes and enthusiasts understand that the science proves Shake Weight really works.”

Skip Richmond, President of FitnessIQ, explained why they selected Ideahaus to help with Shake Weight’s social media efforts. “Ideahaus knows social media. We come from direct marketing and know how to do that well, but now that we’ve been in the market for some time we’re learning what a good social media strategy can provide that direct marketing doesn’t – an ongoing dialogue of communication, engagement, and a chance at a long-term consumer relationship.”

With studios in Pittsburgh and San Diego, Ideahaus provides communications planning, creative development and account management to clients across the country. To learn more about Ideahaus visit http://ideahaus.com/community.

To follow their efforts, “like” Shake Weight on Facebook (http://www.facebook.com/TheShakeWeight) or “follow” on Twitter (http://twitter.com/#!/shakeweight).

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