ideaLaunch Founder Speaks at SES New York 2010

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Byron White, founder of LifeTips and ideaLaunch, shows how to track the impact of content marketing.

SES New York 2010

Byron White, Chief Idea Officer of ideaLaunch, will be speaking at SES New York on Tuesday, March 23 at 4:45 p.m. in a session called Developing Great Content. Scheduled first to speak on the four-person panel, White will outline strategies for online marketing managers to track the impact and ROI of the content assets they publish on their websites.

“Tracking the impact of content assets published on your website—articles, blog posts, tips and advice, white papers, etcetera—has been impossible, until now,” says White. “New methodology and technology allows you to measure the performance of your content marketing campaigns to showcase improved listings positions, increased traffic and decreased user acquisition costs. No more guesswork.”

White is one of the original content marketing revolutionaries. In 2000 he founded LifeTips, a custom publishing company offering services to writers, businesses and millions of readers. In 2009, he founded ideaLaunch, a content marketing agency which has perfected the art of understanding exactly what customers need and want to know, and the science of delivering it to them in a compelling way.

White will present with three other content experts: Heather Lloyd-Martin, CEO of SuccessWorks, Jonathan Allen, Director of SearchEngineWatch, and Wendi Sturgis, Vice President of Yahoo! Partner Management Group.

Please stop by Booth 202 to meet ideaLaunch representatives and get a signed copy of White’s new book, 101 Content Marketing Tips, published by, Inc.

WHO: Byron White, Chief Idea Officer of ideaLaunch
WHAT: Session Developing Great Content
WHERE: SES New York 2010
WHEN: Tuesday, March 23, 4:45 p.m.

Media Contact:
Erin Leddy
Interest Specialist and
Erin (at) LifeTips (dot) com
P 617-227-8800 x 201


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