This blending of two familiar products into one creates the hottest selling feature that auto dealers have seen in years
Scottsdale, AZ (PRWEB) October 29, 2009
Vero, a subsidiary of CUDL, based in Scottsdale, AZ., is expanding their product base with an innovative product, MBoss, which will offer consumers identity theft protection, while at the same time, offering them vehicle theft protection.
Joe Annoreno, CEO for Vero, created the concept of offering Identity Theft protection with Auto Theft protection, when he realized that having an auto stolen is simply the beginning of problems for victims. Many police organizations say that for every auto stolen, up to two times as many are broken into. After reaching the conclusion that having one's DMV or insurance information stolen from the glove box, or a laptop taken from a stolen car, or even a garage door opener being taken with a car is just the beginning on a long road to recovery, the ramifications began to grow quickly.
With identity theft on the rise -- up 22% from last year -- it was a logical step forward to offer complete protection to the consumer. By joining forces with Merchants Information Solutions in Phoenix, a company that has been protecting consumers with an Identity Theft Recovery Service for 80 years, Vero and MBoss can now offer auto dealerships a "full spectrum" of protection for their customers.
"This blending of two familiar products into one creates the hottest selling feature that auto dealers have seen in years," said Joe Annoreno.