43% of Brits regret giving away too much personal data online

Share Article

Equifax research highlights the importance of keeping personal information safe as Get Safe Online Week (22-26 October) launches

According to the latest independent consumer research commissioned by ID fraud expert, Equifax, nearly half of online shoppers have regretted, in hindsight, giving too much personal information during an online transaction. Released to coincide with Get Safe Online Week, Equifax believes this new research shows that consumers are becoming more cautious about giving away their personal data to online organisations.

“The reputable organisations that trade online are doing a good job of protecting consumers’ data and identities”, said Neil Munroe, External Affairs Director. “But unfortunately there have been a number of scams featuring fake websites and phishing emails that have put consumers at risk. Our research shows that nearly half have regretted, in hindsight, providing more information than they feel happy about. Clearly consumers should only provide personal data where they believe they can fully trust the organisation and the website – if they have any doubts, they should abandon the transaction.

“Indeed, our research also shows that more than half (56%) of consumers will abandon a transaction if they think they’re being asked for too much personal information. We think that shows that consumers are becoming more knowledgeable about the questions a legitimate website would ask, versus those of a scam site.

“This is exactly the sort of issue that is being highlighted by Get Safe Online Week, which starts today. Raising awareness of the risks of online fraud, it is also encouraging people to pass on online safety tips to each other at http://www.getsafeonline.org/. This is a good way to ensure that the websites and emails that don’t look genuine get spotted so that consumers don’t fall foul of the fraudsters.”

In the Equifax commissioned survey of 2,000 UK adults, nearly 40% of consumers said they were happy to part with their personal information for a good deal or online discount, but they need to have confidence in the website or company they are using. And a third of consumers understand why security questions on websites have to be thorough.

“Shopping, socialising and banking online is now part of everyday life, with many of us enjoying the convenience and benefits it offers. But people need to protect themselves from the risks”, concluded Neil Munroe. “The sophistication of online frauds and scams increases by the day, so it’s vital consumers understand the value of their private information and take precautions to keep ID fraud at bay. We are, therefore, pleased to be supporting Get Safe Online Week which aims to encourage people to think about their personal data and how to look after it.”

About Equifax

Equifax is a global leader in consumer, commercial and workforce information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Louise Fowler | Clare Watson | Cecile Stearn | Wendy Harrison
020 8977 9132
Email >
Visit website