IDP Education Ramps Up International Student Recruitment Efforts, Announces Overseas Road Shows for its U.S. Partners

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The world's largest student placement firm offers an unprecedented opportunity for selected U.S. universities to meet with qualified students in 18 key cities throughout India, China, the Middle East, Indonesia, and Vietnam

Our goal is to enhance recruitment efforts by making local connections and developing long-term sources of students.

IDP Education announces the next phase of its partnership with selected universities: a seven-country, 18-city student recruitment road show for Fall 2010.

Taking place in four segments between September 10 and October 26, this road show will showcase U.S. colleges and universities to pre-qualified students in strategic cities in India, China, the Middle East, Indonesia, and Vietnam.

University recruiters will also have the opportunity to interact with IDP counselors and local educators, to help build their brands overseas.

IDP's Vietnam country director, Tran Thi Tuong Nhi, notes that her segment and others will offer further benefits such as special marketing workshops, local press opportunities and high school visits for the participants. English interpreters will also be provided when needed.

"Due to Vietnam's recent economic successes, demand for information about U.S. universities has never been higher," Nhi says. "This event presents a unique opportunity for institutions to get invaluable face-time with motivated students."

To help prepare for this road show and the upcoming recruiting season, IDP is hosting an inaugural Users Group Workshop in Berkeley, California, June 20-22. Participating university partners will interact with each other and 16 senior leaders from IDP's overseas Network to gain knowledge on various markets and guidance on student recruitment efforts.

Both the road show and the users workshop are firsts of their kind from a student placement provider, further demonstrating IDP's commitment to U.S. higher education.

"IDP's university partnerships are designed to leverage the organization's expansive and growing overseas capacity," says IDP's North America director, Mark Shay. "Our goal is to enhance recruitment efforts by making local connections and developing long-term sources of students."

These principles are on display at this year's NAFSA annual meeting, where IDP's CEO Tony Pollock reinforced his message that the United States will host 1 million foreign students by 2017.

Says Pollock, "Our growing partner portfolio makes it clear that U.S. universities are acting much more competitively overseas, which benefits their campuses and the United States as a whole."

IDP Education continues to work with a wide variety of U.S. institutions, including Keck Graduate Institute, Pratt Institute, Rutgers - the State University of New Jersey, Hamline University, and the Global MBA program at Johns Hopkins University.

Road Show Details

  •     IDP's road show can be purchased in segments, at the costs IDP pays.
  •     The event is open only to partner institutions, with a maximum of 20 participants per segment.
  •     Travel and hotel accommodations are not included, though local travel agencies have been enlisted to offer assistance. Local hospitality will be provided by IDP and vary with each city.
  •     Early requests can be made until June 20, when reservations officially open. The deadline is July 23.

About IDP Education
Over the last 40 years, IDP Education has become the world's largest student placement firm, operating more than 70 counseling centers in more than 20 countries and placing more than 250,000 students. It is jointly owned by 38 Australian universities and a leading online recruitment firm, and is one-third owner of the IELTS English proficiency exam with the British Council and the University of Cambridge. The recent U.S. venture is an addition to the already successful Australian student placement service, adding all new counselors and support teams for U.S. bound students. For more information, visit


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