Particularly exciting is the prospect of being able to track more closely the ROI of our sales and marketing campaigns. We also look forward to being able to more easily implement and change voice-based capabilities ourselves, without always running to the IT department.
Chicago, IL (Vocus) March 31, 2009
Ifbyphone today announced a major upgrade to its suite of phone automation services. Ifbyphone Version 3.0 is designed to help marketing and sales professionals manage lead generation campaigns more effectively, reduce the cost of handling customer calls and eliminate dependence on expensive IT resources.
Available immediately, the re-designed platform with its advanced, yet easy-to-use interface and new performance dashboard provides non-technical users the ability to take greater control of their voice applications and measure results instantly. All of Ifbyphone's products have been enhanced, including their popular Voice Broadcasting, interactive voice recognition (IVR) and Call Routing services.
"For the first time, non-technical business professionals can use powerful, flexible phone automation tools with just a few clicks of a mouse," said Ifbyphone CEO Irv Shapiro. "Version 3.0 is more intuitive, making our products even easier to integrate into business processes, giving users more control of their telephone functionality and helping users bolster their bottom line."
In addition, a new Dynamic Phone Number Insertion product is available to help measure phone calls from websites. It works by allowing eMarketers to display unique phone numbers to website visitors, corresponding directly to their Google AdWords® campaigns or search engine optimization (SEO) keyword terms. Used in conjunction with Ifbyphone's Google Analytics® call-tracking product, Dynamic Phone Number Insertion enables eMarketers to measure the effectiveness of individual campaigns that result in phone calls and adjust campaigns to maximize ROI.
"We've had the opportunity to preview the Ifbyphone Version 3.0 tools, and we've found that sophisticated phone solutions can be built in minutes," said Gregg Woodbury, Vice President of Synergetic Marketing Sales, Inc. "Particularly exciting is the prospect of being able to track more closely the ROI of our sales and marketing campaigns. We also look forward to being able to more easily implement and change voice-based capabilities ourselves, without always running to the IT department."
Ifbyphone Version 3.0 also delivers the following:
- Industry-leading Find Me Call Forwarding include call recording, customizable music-on-hold, schedule-based routing, caller ID-based routing, real-time call reporting and the beta release of Call Queuing
- Automatic Best-Rate Pricing - new packages now require no pre-payment: customers are billed for usage at per-minute rates that automatically decrease as their monthly usage increases. Rates have been made even more affordable for lower-volume users, and go as low as 3.5 cents per minute.
- The commercial debut of popular beta features such as Conference Calling, Store Locator, Google Analytics Call Tracking Integration and Lead Distributor
- Tools for creating and storing groups for Voice Broadcasting and Conference Calling
In conjunction with the launch of Ifbyphone Version 3.0, the company also has completely redesigned its website, in response to customer feedback and requests. Highlighted on the website is the blog from Ifbyphone CEO Irv Shapiro, featuring his perspectives on the evolution of the telephone application marketplace.
Ifbyphone provides businesses a suite of phone automation services to enhance customer conversations, drive sales and lower costs. Leveraging Ifbyphone's easy-to-use services, business users, marketers and developers can quickly create solutions ranging from simple call routing solutions to advanced interactive voice response systems. For more information, visit http://www.ifbyphone.com