Ifbyphone Announces 'Smart' Conference-Calling API

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Newest Capability in Extensive Application Suite Perfect for Franchises, Organizations

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Smart Conference Calling allows developers to integrate an instant conference-calling capability into the websites they build for SMBs

Ifbyphone , the innovative telephone application platform company, today announced the release of a powerful new Smart Conference Calling solution with an easy-to-use application programming interface (API) that Web developers can utilize to add "smart" conference-calling capabilities to the websites they build for businesses of any size.

Ifbyphone announced the beta release of Smart Conference Calling in conjunction with the Web 2.0 Expo this week at the Jacob K. Javits Convention Center, where the company is exhibiting its 21st Century solutions to help SMBs sell successfully online and off.

Smart Conference Calling is the latest capability to join Ifbyphone's suite of customizable, hosted Web 2.0 business telephony applications that help small businesses automate sales and customer service processes.

"Smart Conference Calling allows developers to integrate an instant conference-calling capability into the websites they build for SMBs," said Ifbyphone founder and CEO Irv Shapiro. "We think it will be especially useful for franchises, associations and other membership organizations that need to initiate conference calls spontaneously for quick consultations."

"Our Smart Conference Calling is unique since Ifbyphone calls the designated participants, instead of waiting for them having to dial in," added Shapiro. "And we give users a sophisticated set of web based conference-call controls. The conference call originator / moderator can add or drop participants, see which participants are present, mute and unmute individual participants and schedule conferences for any time in the future."

If a conference participant is unavailable to accept a call, he or she can dial into the conference when ready and be added to the conference automatically based on the caller ID.

"In a larger sense, this new application and API are part of Ifbyphone helping SMBs level the playing field in competing against big companies," Shapiro said. "Web developers are able to use our hosted telephone platform to build winning, revenue-generating telephony applications for SMBs, just as easily as they build websites."

Shapiro said Ifbyphone's affordable suite of online telephony applications gives SMBs a clear alternative to costly, inflexible and proprietary hardware-based PBX and Key Telephone System solutions, which have held businesses hostage for too long.

Ifbyphone offers an innovative telephone application platform with dozens of pre-built applications - including instant toll free and local numbers, call routing and tracking, voice broadcast, IVR capabilities, virtual call center, virtual receptionist, lead distributor, click-to-call and sales plug-ins for the iPhone, and soon Blackberry, Outlook and SalesForce.com.

All Ifbyphone services are instantly available from an easy-to-use Web site. The Ifbyphone services require no specialized equipment or software and work with businesses existing telephones.

SMBs can learn more by clicking on http://public.ifbyphone.com/ .

About Ifbyphone

Ifbyphone is a hosted telephone application platform company that provides small and medium-sized businesses (SMBs) an easy means to increase their customer conversations and drive sales--without the high cost and complexity typically associated with building interactive voice response systems. Leveraging Ifbyphone's extreme usability, web developers, interactive marketers and customer service professionals can quickly create everything from simple click-to-call links on Web pages and e-mail to sophisticated call-routing and interactive-marketing solutions-transforming telephones into powerful tools to increase leads, improve sales and enhance customer experience. Ifbyphone's solutions are available directly to SMBs and through a network of direct marketing resellers. For more information, click to speak to a sales professional or visit the Ifbyphone Web site.

Amy Hesser, for Ifbyphone
amy.hesser @ comunicano.com
+1 312-933-8324

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