Imitation Jewellery Manufacturers Association (IJMA) and New Media Communication collaborates to host India’s first interactive ‘Fashion Jewellery and Accessories Show'

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• 5 years MOU signed between IJMA and New Media Communications to jointly organise “Fashion Jewellery and Accessories Show” (FJAS). • New Media Communication Pvt. Ltd., India’s largest Bi-lateral trade publisher and event organiser, to foray into exhibitions. • “Fashion Jewellery and Accessories Show” (FJAS) to become a global platform for fashion jewellery and accessories community.

MOU signed between IJMA and New Media Communication

Ramesh Janani, President, IJMA, said, “We are extremely happy to partner with New Media Communication for FJAS as they have over two decades of experience in organising high quality, world class exhibitions."

The Imitation Fashion Jewellery sector, governed by Imitation Jewellery Manufacturers Association (IJMA) has collaborated with New Media Communication Pvt Ltd to organize exclusive “Fashion Jewellery and Accessories Show” for the five years period 2013-2018.

The first edition of “Fashion Jewellery and Accessories Show” (FJAS) 2012 had over 8,000 visitors and 135brands from across India exhibiting their products. The exhibition was also supported by various association and allied services from Delhi, Lucknow, Rajkot, Ahmedabad, Ludhiana, Jaipur, Bhopal, Mysore, Hyderabad.

The forthcoming show scheduled in April 2013 will be held at Bombay Exhibition Center, Goregaon, Mumbai, India, which is expected to gather over 500 participants from all over India to showcase their latest designs and trends. The exhibition will be spread over four days of which the first three days will be targeted at the Business to Business audience and the last day will remain open for consumers to come and avail of the unique offers.

Owing to the latest MoU signed between the parties, both IJMA and New Media Communication will be establishing a dynamic, interactive, trade show to promote the Fashion Jewellery and its allied industry. Over the next five years, both the parties will leverage on their strengths to optimize growth and bring in value to the sector. New Media Communication aims to be at par with the global trade shows organized in the fashion jewellery market globally. The collaboration has come at a time when the fashion jewellery industry is poised to clock a 25 % jump in revenue in the coming quarter, courtesy the rise in gold prices.

Speaking on the occasion, Satya Swaroop, MD, New Media Communication Pvt Ltd, said, “The market for fashion jewellery has changed significantly in the past few years. The industry dynamics and consumer behaviour patterns have made India the world’s second-largest manufacturer of imitation jewellery after China. Indian imitation jewellery enjoys a huge demand and has potential for growth in markets such as the US, UK, Europe, Canada, Australia and many Asian countries in the near future. This joint-venture is our step towards taking the industry in that direction.”

Shamal Pote, Group Director and official spokesperson from New Media Communication Pvt Ltd says, “With gold becoming an expensive commodity, fashion jewellery clearly is the next big market in the making. The perspective of manufacturers, wholesalers, traders and retailers of the fashion jewellery industry holds much more capability than the conventional offering. The prime objective of this collaboration is to establish “Fashion Jewellery and Accessories Show” (FJAS) as the biggest trade and consumer showcase for domestic and International players.”

Concurring with the idea of ‘fair market and establishing’“Fashion Jewellery and Accessories Show” (FJAS) as the biggest trade and consumer show’, Ramesh Janani, President, IJMA, added, “We are extremely happy to partner with New Media Communication for FJAS. Our successful launch of the first edition early this year gave us insights into where we need improvement and professional approach to make FJAS bigger and of international standard. I am extremely delighted to announce that in New Media Communications, we have found the perfect ally. The company, though relatively young, shares our principles, ambition and vision for the fashion jewellery segment. But most importantly, it brings into our coterie experts, who have had over two decades of experience in organising high quality, world class exhibitions. We are confident that our alliance will elevate new avenues for growth and prosperity.”

FJAS features a wide array of products that cater to different kind of markets including costume, antique, fashion jewellery, accessories for men and women, packaging material, bridal jewellery, crystals, beads, handicraft jewellery among others. With participants from Mumbai, Delhi, Kolkata, Chennai, Lucknow, Ahmedabad, Rajkot and various other states, FJAS attracts trade and business visitors from, both the manufacturing and trading fraternity.

WHAT IT MEANS FOR THE JEWELLERY INDUSTRY?

Opportunity Galore -

When it comes to jewellery, Mumbai can boast of the largest consumer market in the country. In fact, the city, given its entertainment and fashion hub, accounts for nearly 50 plus % of the total demand for the Rs. 7000 crore fashion jewellery market. A show like FJAS will then become a platform for many to explore new markets, forge new alliance and find better players in and around India, and the world. This, in turn, will result in a bigger market share for the fashion (imitation) jewellery, considering that India’s current share in the $16.3 billion fashion jewellery market is insignificant. FJAS will transform by giving the right platform where manufacturers, retailers, exporters, end-users and customers can synergise.

Introducing new trends -

When it comes to fashion jewellery, no two countries follow the same fashion. In India for example, the style, designs and making differs from North to South, and East to West. Likewise across continents. While Europe has a penchant of delicate jewellery with an inclination towards crystals and diamante, Russians still love their semi-precious stones on gold plated jewellery. Similarly, in China and Japan, the use of traditional motifs is higher than in Thailand. However, what binds all the countries is a similar liking for gold-like shine in their jewellery, with a better finesse and design. FJAS aims to bring all the style elements under one roof, ensuring that designers, manufacturers, traders and retailers are made aware of what is trending, not only in the Indian market but globally too.

Forging new ties -

Till date the Indian fashion jewellery market has been predominantly driven by its indigenous designs and local demand. Jewellery manufacturers and designers preferred exporting raw materials and create designs, in-house. This while took care of the home market, failed to make an impression on the global front. FJAS plans to bridge this gap by not only bringing high quality raw material suppliers and designers to India, but also showcase the different designing ‘styles’ present in the country. This would also scale-up the machinery quotient of the segment and enable them to produce world-class products.

About New Media Communication Pvt Ltd -

Conceived in February 2002, New Media Communication Pvt Ltd came into existence with an objective of Connecting Global Wealth Creators, through a wide spectrum of its bilateral, industrial and community publications. Over the years, the organisation has achieved its goals with some of the top of the line publications Indo-Canada, Indo-US, Indo – Israeli, to name a few. Recently, New Media has launched SeaPorts Business magazine to cater to the Intermodal industry and also re-launched the Ingredients Business magazine for the fast growing food sector. The company is heavily inclined towards CSR activities, seminars, exhibition, custom publishing and more.

About Imitation Jewellery Association of India -

Established in 1986, Imitation Jewellery Manufacturers Association (IJMA) is a non-profit organisation dedicated to the growth and progress of the imitation jewellery industry of India. It’s single, virtuous motives is to promote the Indian imitation jewellery market through events, exhibition and making presentation to the government on the various issues faced by the industry, and to promote trading. With a little over 1500 members under its wings, the role of IJMA involves highlighting the importance of global trading and encouraging manufacturers to compete with international markets through various initiatives – FJAS is one such event.

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Shamal Pote
New Media Communication Pvt Ltd.
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Rachana Chowdhary
MediaValueWorks
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