Bemz Unveils New Collection of Slipcovers for IKEA Furniture

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"Metropolis" line adds retro, warm earth tones. Online retailer now offers custom gift cards.

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Of course, we don't all have the luxury of curling up and hibernating the winter away, so you can inject some cool colors in those rooms where you want to project a tranquil tone to focus your thoughts. Meanwhile, our beautiful Zinc Grey, fabulous Sybary-Espresso and textured Sprezzatura in Old Gold/Brown are just the ticket for a cozy look.

Bemz, the Swedish company that breathes new life into IKEA sofas and chairs, has added some stunning, new designs to its online portfolio of stylish and practical slipcover fabrics. The new Metropolis collection evokes classic fifties and sixties Scandinavian design and is ideal for creating a retro, moody atmosphere in homes and offices.

The new Prisma Stripe in Moss Green is the signature design Metropolis and accents the other earth tones with an upbeat, edgy look. Solids are also in the line-up: Moss Green can be juxtaposed with elegant Dark Navy Blue and a new Zinc Grey. Earthy, dark neutrals are amplified by muted Old Gold to create an understated, stylistic palette. Finally, two new Borås Cotton textiles from the popular Sprezzatura and Sybary collections add depth and texture with refined two-tone palettes.

"Metropolis lets you add warm, stimulating colors that sooth emotions and satisfy our craving for warmth and security," says Bemz founder Lesley Pennington. "Of course, we don't all have the luxury of curling up and hibernating the winter away, so you can inject some cool colors in those rooms where you want to project a tranquil tone to focus your thoughts. Meanwhile, our beautiful Zinc Grey, fabulous Sybary-Espresso and textured Sprezzatura in Old Gold/Brown are just the ticket for a cozy look."

Another addition to the Bemz line-up: gift certificates. In true Bemz fashion, our gift certificates are not complete until you've had a hand in the design process. After deciding the amount and currency, write a message and fill in the lucky recipient's name, as well as yours. Now the fun part: choose a background design for your certificates from our wide range of fabrics.

Ordering a Bemz custom Metropolis slipcover for IKEA is as easy as 1-2-3:

1.    Go to the Metropolis page to view the entire set of covers from this collection. A special zoom function feature lets you see the fabrics at high resolution.
2.    Next, select cushions, sofas, or armchairs and choose your model.
3.    Now click on any pattern to see just what it will look like on your cushion or furniture.

All Bemz fabrics have been specially selected for their quality, finish and durability. To prevent shrinkage the fabric is Sanforized, and all Bemz covers are machine-washable. Swatches and returns are free, and shipping charges are minimal.

A wide range of colors and styles, organized by themes:

The entire line of Bemz slipcovers is designed especially for IKEA furniture -- even sofas that IKEA has discontinued. Bemz offers numerous collections of patterns and colors, sorted by themes to suit any environment or style. Prices start at $43 (for the IKEA PS chair).

Notes to editors:

A wide selection of camera-ready artwork is available here: http://www.bemz.com/pressimages.html . Updated pricing and availability information is published at http://www.bemz.com .

About Bemz

Bemz, located in Stockholm, Sweden, designs and sells inspirational, stylish and washable slipcovers for sofas, armchairs, barstools and cushions. Slipcovers are available to fit most popular models of IKEA sofas and chairs, including discontinued models. To order, visit http://www.bemz.com .

Contact: Tim Cox | Zing Public Relations | 650-369-7784 | tim@zingpr.com

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Tim Cox
Bemz
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