Fitzsu Launches Illuminate, a Five Design Star Collaboration of Candle Holders Initiated by Reza Feiz of Phase Design

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Illuminate is what happens when one designer asks four of his favorite world-reknowned designer friends to collaborate on a candle holder series using the same material for the same function. The end result is a clear understanding of the designers' diversity and their varied approach to the same problem

Ziba Candle Holder Designed by Reza Feiz

Although beginning at the same starting point, the results of this proposal have now come to fruition and are anything but similar.

Illuminate, a new series of candle holders by five international designers is launching on the West Coast at Fitzsu, 7970 Melrose Ave., Los Angeles, on June 26, 2010, at an all day event called Redefining Time. The Illuminate candle holder series started as a challenge by Reza Feiz of Phase Design to his four favorite designers to join him in conceiving of a candle holder series made from a block of solid walnut and turned brass inserts. "Although beginning at the same starting point,” says Reza, "the results of this proposal have now come to fruition and are anything but similar."

In addition to Phase Design's Ziba pair of candle sticks, the series includes: Arik Levy of L-design(France), Marten Claesson, Eero Koivisto, and Ola Rune of Claesson Koivisto Rune Architects(Sweden), Luna by Khodi Feiz of Feiz Design (Holland), and Bias by Mike Simonian and Maaike Evers of Mike & Maaike (San Francisco, CA) . Each started with a solid block of walnut measuring 12"x 9"x 1.75" and turned brass inserts. From these materials they designed candle holders to be produced in multiples.

For additional information on the Illuminate candle holders or the event, contact Su Sazama or visit http://www.fitzsu.com. The Illuminate series will be available for sale at the store or on the Fitzsu website.

Fitzsu's website and brick and mortar store hosts events throughout the year to bring excitement to the objects they sell and to demonstrate their thoughtful design and functionality. The Illuminate candle holder series and the Nava watches are being launched simultaneously during Redefining Time, an all day event that includes a brunch time, snack time and cocktail time. "Because our customers may not all be able to go around the world and immerse themselves in design as we do, we try to immerse them as much as we can here," says Fitz, co-owner of Fitzsu.

Contact:
Su Sazama, co-owner
Fitzsu
323.655.1908
info(at)fitzsu(dot)com
http://www.fitzsu.com

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