Social Media Savvy Dog @Imajackrussell and her HuMom were the Cat's Meow at BarkWorld Expo 2011

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The adventures of Precious the dog went off the pages of the popular children's book series and hit the road to BarkWorld, adding yet another chapter in the life of the featured character.

Cheryl Lawson Author

Cheryl Lawson and Precious the Dog

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Social media speaker and children’s book author, Cheryl Lawson and her Twitter savvy dog, Precious, returned to Atlanta, Georgia for the second annual BarkWorld Expo. BarkWorld is the pet social media conference which covers all facets of social media and pet education for the thriving online pet community.

This year, Cheryl and Precious participated in the BarkWorld Bark and Ride, sponsored by Subaru of America, which allows pet bloggers to drive a new vehicle with their socially savvy pets to the conference.

Not only was Cheryl one of the speakers, but each BarkWorld Expo attendee received a copy of her first children’s book, The Adventures of Precious the Dog: Precious and Lizie Play Hide and Seek, compliments of Natural Balance Pet Foods.    

“BarkWorld is one of my favorite speaking gigs,” Said Cheryl. “It was the Twitter pet community that encouraged me to self-publish my children’s books. Kudos to Denise and her team for another great year.”

After watching the tweets, photos, and Facebook posts from the conference, it was clear that people enjoyed learning about social media from Cheryl, but Precious, the dog, was the cat’s meow.

About Cheryl Lawson
Cheryl Lawson is the owner and founder of the event planning and marketing firm, Party Aficionado and creator of the Event Planning Tools mobile app. Party Aficionado helps companies develop social marketing strategies both online and face-to-face, using full event coordinating capabilities and coaching to help companies engage their audiences. Cheryl is also a self published Children’s book author of The Adventures of Precious the Dog series, and she is the mastermind behind Social Media Tulsa, a community that invites its members to gather, share, and learn about the impact of Social Media on business, news, entertainment, sports, non profit, and more. To learn more visit: To purchase copies of The Adventures of Precious the Dog children’s books, visit

About BarkWorld:
BarkWorld Conference & Expo (BarkWorld) is the national pet social media conference covering all facets of social media, pet education, lifestyle awareness, and networking for the pet community. Established in 2009 for socially aware pet owners, bloggers, and those connected to the industry as an entertaining, yet highly-educational, forum. BarkWorld is an extremely important aspect to mobilizing the new media efforts of pet social media and to address the increasing challenges faced by the pet industry. For additional information, visit

About Subaru of America:
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit

About Natural Balance Pet Food
Natural Balance® Pet Food is the finest food you can buy for your pet,
and no matter which of our products you use, you can be assured that it is
truly The Food For a Lifetime.™ Natural Balance® Original Ultra® Ultra Premium Dog and Cat Foods, L.I.D. Limited Ingredient Diets® Allergy Dog and Cat Formulas and our Vegetarian and Organic Formulas for Dogs! For additional information, visit


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