iMingle™ Insurance Website Earns ADDY Award

Share Article

iMingle.com was resigned by San Diego-based digital marketing agency Geary Interactive. iMingle's digital presence is key to the company's new marketing approach for direct-to-consumer insurance.

News Image
The interactive website brings the iMingle brand to life with a light-hearted and fun presence that really appeals to our i Generation customers.

iMingle (TM) Insurance announced today that its consumer website (iMingle.com) has been awarded an ADDY for the redesign conducted by San Diego-based digital marketing agency Geary Interactive. The ADDYs are awarded by the San Diego Ad Club, recognizing outstanding achievements in a variety of advertising categories.

The website redesign, completed in late-2010, established a digital presence for iMingle, a new marketing approach for direct-to-consumer insurance aimed at what the company calls the i Generation, those consumers who expect technology and service to work together to make life easier.

With a simple, modern design and an easy-to-use interface, iMingle.com prominently features “iMingle Max,” the highly sociable green mascot and brand persona for iMingle Insurance, as he guides customers through the process of buying insurance.

“The interactive website brings the iMingle brand to life with a light-hearted and fun presence that really appeals to our i Generation customers,” said Michael Z. Stahl, iMingle’s vice president of marketing and operations. “Our marketing approach is highly targeted to a specific type of policyholder, so it was critical that our website truly reflect the needs and preferences of these consumers. Geary certainly met this challenge with the design of iMingle.com.”

Auto insurance from iMingle is currently available in 13 states: Pennsylvania, Michigan, Illinois, Indiana, Missouri, Minnesota, Colorado, Nevada, Oregon, Wisconsin, Virginia, South Carolina and Iowa. Select states also offer homeowners, renters and condo insurance.

Connect with iMingle and iMingle Max on Twitter and Facebook.

iMingle is part of Unitrin Inc. (NYSE: UTR), which has over $8 billion in assets and an A- (Excellent) Rating from A.M. Best for insurance operations. More information is available at iMingle.com or by calling 800-315-0473.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Bridget Palitz
bridget@shortfusemarketing.com
(619) 933-8722
Email >
Visit website