iModules Announces Client #GivingTuesday Success

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A record-breaking $7.1 million was processed through Encompass

Giving Tuesday provides us with a critically important snapshot of the value we provide to our client partners on a strategic and tactical level.

iModules, the leader in higher education fundraising and engagement, announced its clients had another record-breaking #GivingTuesday, raising more than $7.1 million in online donations, a 6 percent increase over 2017. iModules Encompass platform processed 33,198 transactions throughout the day, an 11 percent year-over-year increase, with an average gift size of $214.

This year marks the first time the company’s Scoreboards feature was available for #GivingTuesday. Scoreboards from iModules drives gift dollars, alumni memberships, and event participation through visual features like maps, leaderboards, donor rolls, affiliation pictorial, and social web to understand a donor’s impact within their social networks.

“iModules Scoreboards feature has proven to be great motivation for our professional and student team members as we watched our donor count grow and leaderboard evolve throughout Giving Tuesday,” said Kristin Zummo, Director of Annual Giving at Connecticut College. “Our constituents appreciate the excitement of seeing real-time information and our team is looking forward to adapting Scoreboards to use during our reunion and spring campaigns.”

Results for #GivingTuesday efforts among iModules U.S.-based clients:

  • $7,115,228 in online donations, a 6% increase over 2017
  • 33,198 transactions, an 11% increase over 2017
  • Nearly 22 million emails deployed through the Encompass system, of which 17.25% came from iModules newly released email editor
  • The average gift size processed through Encompass was $221.07
  • 73 clients raised more than $25,000 with 15 institutions exceeding the $100,000 mark throughout the day
  • iModules top ten online fundraisers raised $3,168,112 for more than 44% of the total donation dollars

“Giving Tuesday provides us with a critically important snapshot of the value we provide to our client partners on a strategic and tactical level,” said Craig Heldman, president and CEO of iModules. “Our clients having another banner year is further proof that the investment we’ve made in our product and the features we release have a profound impact on their business.”

For more details about the #GivingTuesday movement, visit the #GivingTuesday website (, Facebook page ( or follow @GivingTues and the #GivingTuesday hashtag on social media.

About the Analysis
This analysis includes all U.S. clients that collected donations using iModules technology between 12:00 a.m. and 11:59 p.m. CST on November 27, 2018.

About iModules
Powerful technology. Inspired engagement. Lifelong relationships. More than 800 higher education institutions partner with iModules to drive larger gifts, increase event attendance and membership, and improve participation rates through data-driven, meaningful engagement. Learn more at

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Susan Scholes
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Infographic of iModules Client #GivingTuesday Success