Hotels, restaurants and other national chains need to ensure travelers see the same signs, shuttles, and uniforms throughout the country, whether visiting corporate or franchisee-owned locations.
Denver, CO (PRWEB) September 29, 2015
Implementix, a nationwide rebranding company, now offers a Brand Conversion Checklist for companies in the hospitality industry, including lodging (resorts, hotels and motels), restaurants and bars, going through mergers, acquisitions, brand refreshes, brand launches and rebranding efforts.
Corporations in the hospitality industry may have both corporate-owned and franchisee-owned locations. Hotel management companies often own properties with different brands. This can lead to brand compliance problems, where signs, shuttle vans and other brand touchpoints can look completely different, even in the same city. The Hospitality Brand Conversion Checklist includes items specific to the industry, including exterior and interior building signage, shuttle buses and vans, way-finding signs for rooms and parking areas, staff uniforms, merchandise, websites and promotional items.
Most of Implementix’s hospitality clients operate multiple brands, serving different market segments. They either create new brands or refresh their current brands. To keep all properties brand compliant, Implementix creates customized ix Automation portals, which allows corporate employees and franchisees to order signs, vehicle graphics, and other branded materials when opening new locations, buying new vehicles or hiring new employees.
“Brand loyalty is extremely important in the highly-competitive hospitality industry, and customers expect consistency when they travel for business and pleasure. Hotels, restaurants and other national chains need to ensure travelers see the same signs, shuttles, and uniforms throughout the country, whether visiting corporate or franchisee-owned locations. That’s why we created a brand conversion checklist specifically for the hospitality industry,” said Scott McLean, CEO of Implementix.
In addition to the new brand conversion checklist, Implementix has other resources for the hospitality industry on its website, including blog posts and a case study. Implementix also provides industry-specific rebranding resources for companies in banking and finance, telecommunications, energy and utilities, healthcare, and food and beverage.
To download the Hospitality Industry Brand Conversion Checklist or learn more about Implementix’s expertise in the hospitality industry, visit the Implementix website or contact the company at 1.888.831.2536.
Implementix is a nationwide rebranding company that streamlines complex brand implementation projects to help corporations complete brand rollouts on time and on budget. Whether launching a new brand or rebranding after a merger or acquisition, Implementix provides project management services, ensuring the new brand identity looks professional in the marketplace. The Denver-based company works with national, regional and local companies in industries such as hospitality, telecommunications and cable/satellite, healthcare, financial services, food and beverage, and energy. To learn more about Implementix, visit http://www.implement-ix.com.