Impulsive Group To Integrate Charter Yachts with Luxury Hotel Properties
Hospitality Group Debuts Newly Renovated 120ft Motor Yacht, The
Impulsive; Construction Underway on Four-and-a-Half Star Sanctuary Hotel
in Times Square
NEW YORK (Business Wire EON/PRWEB ) October 8, 2008 --
New York-based hospitality and real estate company, the Impulsive Group, www.impulsivegroup.com,
has announced plans to integrate its charter yacht business with the
firm's growing portfolio of luxury
hotel properties.
Since 2004, Impulsive Group has offered yachts for charter during the
Mediterranean high season and the Caribbean winter months, but by 2009,
the hotel group will formally assimilate the two businesses: vacation
packages that integrate the two will be offered, for example, while
helicopters and private jets will be available to take guests between
the group's hotels and yachts.
The company's 120-foot
Norship, called Impulsive, recently underwent a multi-million dollar
refit, and is ready for the assignment ahead. "We upgraded the ship to a
superior level of luxury and it now boasts the newest and best in
nautical engineering, communications equipment, beautiful new staterooms
and of course, indulgent options that are consistent with the direction
of our hotel properties that are in development," says Hank
Freid, CEO and Founder of Impulsive Group. He adds that the refit
"has made the yacht even more desirable than before, embodying the
epitome of luxury."
The Impulsive, which comes replete with a Michelin Star chef and a staff
of seven crew members, can be chartered at a weekly rate of $100,000. An
82-foot Sunseeker Predator is also available for charter in the
Caribbean, starting at $10,000 daily and $60,000 weekly. With its refit,
the Impulsive now reaches a top speed of 32 knots (unusually high for a
yacht of this size) and boasts the first NavNet 3D radar in Europe, a
groundbreaking onboard navigation system recently introduced by Furuno.
The first integrated package offered by Impulsive Group will coincide
with the debut of their Sanctuary
Hotel, a four-and-a-half star boutique hotel now under development
in Manhattan and slated to open in the fall of 2009. Located at 132 West
47th Street, Sanctuary is poised to be the Times Square destination
for guests who seek to indulge in an extravagant stay in one of the
world's most exciting cities.
With 120 rooms including an exclusive duplex penthouse suite with roof
access and views of Times Square, Freid says, "Sanctuary will cater to
sophisticated tourists, publishing and corporate executives, modeling
agencies and movie studios," adding that the trendy rooftop bar he is
building will likewise be a destination for both New Yorkers and
tourists alike. The Sanctuary's in-room bath surrounded by adjustable
drapery allows for an instant luxurious setting, or private bath, all at
the guests' discretion. All rooms will also feature Frette linens, towel
warmers, flat screen TVs, rain showerheads and iPod docking stations.
"Sanctuary will be a tranquil and elegant oasis in the beating heart of
Manhattan," notes Freid.
Impulsive Group has plans to expand their luxury holdings both
nationally and internationally. The company is developing a hotel with a
spa in South Beach and exploring acquisition opportunities in San
Francisco, Boston, Tahiti and the Dominican Republic. They also are
currently in negotiations on two properties in Manhattan. "As we acquire
and develop these additional properties both in the US and abroad, we
will further maximize the synergies between our charter yacht and hotel
business," says Freid.
For more information on Impulsive Group hotels or yachts, please call
212-247-2211 or email info@impulsivegroup.com.
About Impulsive
Group, www.impulsivegroup.com.
Impulsive Group specializes in designer hospitality real estate and
charter yachts. The hotel group is developing a four-and-a-half star
boutique hotel at 47th Street and Times Square, to be called Sanctuary,
and recently completed a renovation of its Marrakech
Hotel NYC on the Upper West Side. Other New York City projects
include the expansion of the Ameritania Hotel at 54th and Broadway. The
company is currently looking to expand its luxury holdings in New York
and Florida, including the purchase of additional hotel properties.
Impulsive Group is also exploring acquisition opportunities in San
Francisco, Boston, Tahiti and the Dominican Republic.
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