Tablets Make their Way into the Workplace: Email and Note Taking are Most Popular Business Uses, Says NPD In-Stat

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Over the past year, tablet use has begun to crossover from the consumer world into the workplace.

“In addition to email, customer relationship management and IT network intelligence are listed as ‘most important’ uses,” says Frank Dickson, VP Mobile Research.

The tablet has been the hottest device in the consumer market since Apple’s 2010 iPad launch. Yet over the past year, tablet use has begun to crossover from the consumer world into the workplace. New NPD In-Stat ( research confirms that the most common business uses of tablets are email/calendar management, note taking, and presentations, with 77% reporting email as a common workplace use.

“Email is by far the most dominant tablet application for business users,” says Frank Dickson, VP Mobile Research. “However, when you dig into the data, you find a plethora of strong niche uses arising. When business tablet users are asked to list ALL the applications they use, note taking, for example, is listed as the second most popular application. However, when survey respondents are asked to only select their most important uses, note taking is at the bottom of that list. In addition to email, customer relationship management and IT network intelligence are listed as ‘most important’ uses.”

Recent survey findings include the following:

  •     Less than half of respondents felt they were allowed to connect to the corporate network.
  •     The current dynamic is that users are bringing their own tablets into the workplace.
  •     Only 22% of owners in our survey had their tablets paid for by their companies.
  •     There is a high correlation between the usage of 3G on tablets and the frequency of business travel.

New NPD In-Stat research, The Business of Tablets: Tablet Usage in US Business (#IN1205312ID), is based on survey results derived from NPD In-Stat's Technology Adoption Panel (TAP) of technology users and decision makers who contribute their opinions and insights about technology usage and technology issues in the workplace and at home.

  •     TAP is a dynamic, online survey panel of approximately 18,000 technology users and decision makers.
  •     This particular survey yielded 905 respondents. Survey questions were focused on tablet usage for business and personal use.

This research is part of NPD In-Stat’s Smart Mobile Devices service, which provides analysis of the market for portable consumer electronics, including e-readers, digital photo frames, portable media players, handheld game consoles, personal navigation devices, digital cameras and mobile computing devices, such as tablets.

About NPD In-Stat
NPD In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. NPD In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit, or follow us Twitter at

Frank Dickson, VP Mobile Research
Email: fdickson(at)in-stat(dot)com; Phone: (480) 483-4467

Rick Vogelei, Marketing Manager
Email: rvogelei(at)in-stat(dot)com; Phone: (480) 483-4476

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Rick Vogelei
NPD In-Stat
(480) 483-4476
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