Small Office and Home Office Smartphone Unit Purchases Will Increase Over 44% from 2010 to 2015, Says In-Stat

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New In-Stat research forecasts that the proliferation of smartphones will continue in all sizes of US business.

“The SOHO market includes all firms with 1 to 4 US employees, and these businesses are realizing the benefits of having data access in their wireless handsets,” says Greg Potter, Analyst. “Employees can now work efficiently either on the road or..."

The category of “smartphones” generally comprises higher-end cellphones that run a smartphone OS such as Android, iOS, BlackBerry OS, WebOS, or Symbian. The phones are intended to be used with a data plan and provide Internet-based functionality such as Internet browsing, email, and smartphone applications. New In-Stat (http://www.in-stat.com) research forecasts that the proliferation of these devices will continue in all sizes of US business, but particularly in the Small Office/Home Office (SOHO) market where the an increase, in excess of 44%, is expected in smartphone unit purchases.

“The SOHO market includes all firms with 1 to 4 US employees, and these businesses are realizing the benefits of having data access in their wireless handsets,” says Greg Potter, Analyst. “Employees can now work efficiently either on the road or at home, with access to email and other business applications from their smartphones. This creates a more connected and engaged workforce.”

Additional data includes:

  •     Non-smartphone unit purchases are set to decline 32% from 2010 to 2015.
  •     Over 27 million smartphones will be sold to businesses in the US in 2015.
  •     Enterprises will purchase over 19 million phones in 2015.
  •     The healthcare and social services vertical will grow from 3.9 million phones purchased to 4.5 million for the reporting period.

The In-Stat research, Wireless Handsets in US Businesses: Unit Purchases by Size of Business and Vertical, 2010–2015 (#IN1105050BTSF) forecasts purchases of US business wireless handset units for the 2010-2015 period with detailed segmentation by product category, size of business, corporate liable spending, individual liable spending, and vertical market. Detail is included for wireless units(smartphones and non-smartphones).

Forecasts are broken into the following size-of-business segments and sub-segments:

  •     Small office (1 to 4 employees)
  •     Home office (1 to 4 employees)
  •     Small business (5 to 9 employees, 10 to 19 employees, and 20 to 99 employees)
  •     Mid-sized business (100 to 499 employees and 500 to 999 employees)
  •     Enterprise (1,000 to 4,999 employees, 5,000 to 9,999 employees, and 10,000 or more employees)

Forecasts are also broken down further into the following 20 vertical markets:

  •     Administrative and support services, waste management
  •     Arts and entertainment
  •     Construction
  •     Education
  •     Finance and insurance
  •     Forestry, fishing, and agricultural services
  •     Government
  •     Healthcare and social services
  •     Hospitality and food
  •     Information and communication
  •     Management of companies and enterprises
  •     Manufacturing
  •     Mining
  •     Other services
  •     Professional services
  •     Real estate
  •     Retail trade
  •     Transportation
  •     Utilities
  •     Wholesale trade

About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com and http://www.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

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Rick Vogelei, Marketing Manager
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