In-Flight Wi-Fi Services: A Global Strategic Business Report
San Jose, California (PRWEB) August 09, 2012
Follow us on LinkedIn – The human need to stay connected is fast increasing, as the growing digital consumption has created an environment of constant connectivity. This need has transcended into new areas, with passengers on-board an aircraft also demanding such connectivity. Air Travel was always thought of as a physical de-connect from the real world that was further augmented by the stringent regulatory policies of no-mobile and Internet usage. The introduction of in-flight broadband services, conceptualized first in 2007, is witnessing significant penetration around the world, with trial and implementation of these services presently underway in various carriers worldwide. These efforts attempt to establish seamless connectivity even on-board an aircraft, virtually bridging the existing lacuna of non-connectivity when airborne.
With business organizations expanding beyond regional boundaries, workforce mobility has increased substantially in the recent times. Also, with organizations encouraging the work-from-home option in order to cut costs and to retain their employees, the number of employees working from a remote location has only increased further over the last few years. With the need to remain connected being high for these consumers, demand is rising from this section of the market.
The leisure segment is turning out to be another lucrative option for the in-flight Wi-Fi based service space. The leisure travelers, driven by the need to know more about the destination and other queries, utilize the Wi-Fi services for such purposes. Other services such as the rent-a-video scheme or other Wi-Fi base services are rapidly gaining prominence in the in-flight Wi-Fi services industry. Regulatory forces, however, have played a major role in shaping the market demand for Wi-Fi related products and services. The regulatory authorities functioning across the various regions control the Wi-Fi services available across airlines operating in a particular region. Hence, this has created a non-uniform availability of the communication and entertainment services to the passengers of the aircraft. High cost of usage has been other issues that need to be rationalized to promote the uptake of the in-flight wireless Internet services.
Since the inception of in-flight Wi-Fi services, service offerings have evolved from a differentiator to being a regular service offering. The range of devices connected to the Wi-Fi has also witnessed a shift, with new technologies replacing the existing leaders. A rise in the number of smartphones and tablets, being utilized to connect to the in-flight Wi-Fi systems, has created a demand for the introduction of applications and offerings specific to the segment. A sea change is expected, as the in-flight offerings adopt the 3G and 4G technologies, as the number of tablet and smartphone owners increase in the upcoming years. Moreover, the airlines continue to bring in innovative offerings, for the existing set of devices, by the introduction of additional voice, video and operational services. The in-flight Wi-Fi services market is witnessing a gradual shift towards design of personalized offerings. The in-flight entertainment product and service providers are focusing on developing applications and products which cater to the individual preferences of the user.
The in-flight Wi-Fi service providers are on the verge of introducing advanced ATG-4 and Ka-Band based services. The Internet services based on this technology ensure greater efficiency and speed of data transfer, augmented by the use of a satellite network. In the upcoming years, various service providers are expected to adopt the satellite based technologies, in accordance with the shift in market demand for enhanced speed of Internet. Moreover, as the market matures, the Wi-Fi service providers, aware of the inherent disadvantage of slow speed and access, are rolling out advanced services with enhanced features operating at four times the speed of conventional systems. The advance in technology is expected to operate towards providing faster and efficient service with greater data carrying capacity.
In-flight Wi-fi is also gaining popularity among airlines as a novel means of revenue generation. The economic uncertainty surrounding developed regions of the globe, engulfed with the debt crisis, in addition to the dismal performance of the airlines industry has motivated operators to consider innovative services for additional revenue accrual. The conventional source of earning in the airline industry has been the seat related revenue, based on the occupancy rate of seats in an aircraft. With a decline in the revenues from such conventional areas, due the sluggish growth across the global airline industry, new avenues of revenue generation, such as the in-flight entertainment is gaining importance, The airlines are initiating auxiliary revenue streams from the launch of innovative Wi-Fi based communication and entertainment services such as advertising, games, chatting and other services. Location based advertising has caught up with the airliners as an alternative use of the on -board Internet delivery platform in addition to being an ancillary source of revenue.
The US represents the largest regional market for In-Flight Wi-Fi Services worldwide, as stated by the new market research report on In-Flight Wi-Fi Services. However, Asia-Pacific is expected to emerge as the fastest growing market for In-Flight Wi-Fi Services worldwide, which is projected to grow at a compounded annual rate of 49.7% during the analysis period. The fledgling aviation and avionics sectors in the Asia Pacific region are boosting the demand for on-board communication and entertainment services. The region has witnessed a rise in the number of both the business and leisure segment passengers, despite rising oil prices and other inhibitors. Moreover, China, with a major infrastructural update in the offing in the aerospace segment, and also the destination of the largest number of new aircraft deliveries in the next ten years, holds immense potential for the in-flight Wi-Fi service segment.
Major players profiled in the report include AeroMobile Communication, GoGo LLC, Row44 Inc., OnAir, Inmarsat, TriaGnoSys, ViaSat Inc., Panasonic Avionics, Rockwell Collins, and EMS Aviation, among others.
The research report titled “In-Flight Wi-Fi Services: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides comprehensive market overview, trends & issues, recent service introductions, recent industry activity and profiles of leading service and equipment providers. Analysis and overview is provided for the years 2010 through 2018, for major geographic markets, such as North America, Europe, Asia-Pacific and Rest of World.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
Global Industry Analysts, Inc.
Web Site: http://www.StrategyR.com/