San Jose, Calif. (PRWEB) January 20, 2011
The adoption of blogs by the Inc. 500 has increased by 5% over last year. Meanwhile, there has been explosive growth in the use of Twitter and Facebook by these companies. These were among the key findings of the latest benchmarking study conducted by Nora Ganim Barnes, Ph.D., director of the Center for Marketing Research at the University of Massachusetts Dartmouth and Senior Research Fellow and Research Chair for the Society for New Communications Research.
The new report is the outcome of a statistically valid study of the 2010 Inc. 500 list. The study examined these institutions to quantify their adoption of social media tools. This is the fourth year that Barnes has tracked social media usage by this sector, and it is the only methodologically sound longitudinal study of its kind with every company in the Inc. 500 included.
The research shows that:
Social networking continues to lead the way:
Blogging remains an important tool for the Inc. 500:
New communications tools are changing the way successful businesses operate:
Social media adoption varies among the Inc. 500 Industries:
“The adoption of social media by most industries on the 2010 Inc. 500 list continues to grow and now includes Twitter, Facebook, Foursquare and LinkedIn. However, during this same time, there are certain industries that have not ventured into this new arena," stated Barnes.
“This clearly demonstrates the growing importance of social media to this segment of the business world,” Barnes continued. “These fast growing companies drive the American economy. Their willingness to interact so transparently via interactive technologies with their stakeholders defines them. It will be interesting to watch as they expand their adoption of social media tools and see if they influence some of their non-user peers to join them.”
A full copy of the new research report can be downloaded at: http://www.umassd.edu/cmr/studiesresearch/
About the Center for Marketing Research University of Massachusetts Dartmouth
The mission of the Center is to facilitate the economic development of the region by providing an affordable, high-quality economic alternative to meeting business needs for research, training, and consulting in any and all aspects of Marketing. The Center for Marketing Research is associated with and maintains a close relationship with the Chambers of Commerce within southeastern Massachusetts. This unique relationship provides the Center with an effective business networking capability. For more information, visit http://www.umassd.edu/cmr/.
About the Society for New Communications Research (SNCR)
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.
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