INCENTCO™ LLC Introduces Innovative Points Based Loyalty Rewards Platform

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New offering available to multiple industry verticals seeking an incentive solution for employees and customers.

INCENTCO - Points Based Loyalty Programs

The concept behind INCENTCO is a simple one – build brand loyalty in a way that provides the greatest returns.

INCENTCO™ LLC, announces the launch of the first of its kind points-based rewards loyalty program to meet the needs of any industry seeking an incentive solution for employees and customers. INCENTCO has entered multiple industries with both employee and customer programs including health and wellness, hospital systems, managed employee benefit programs, power sports, business service providers and commercial real estate. The platform is designed to improve customer retention, increase sales and promote desired behavior while providing an opportunity to generate a positive return on incentive budgets.

“The concept behind INCENTCO is a simple one – build brand loyalty in a way that provides the greatest returns,” said Gerry Wiatrowski, co-founder and chief marketing officer for the company. “Businesses and companies of all sizes are consistently looking for ways to improve brand loyalty and increase their bottom line in the most cost effective and easiest means possible. The points-based INCENTCO platform delivers these benefits in a customizable, flexible and fully automated system adding little administrative or financial burdens.”

INCENTCO incentivizes activities that promote the goals of the organization. It is the only points-based platform of its kind providing savings while increasing value to customers and enhancing the consumer experience. The INCENTCO program provides the ability to earn points which can be redeemed for promotional codes from some of the nation’s leading retailers and brands. A sampling of participating brands includes, west elm, Pottery Barn, Marriott Hotels, Lands End, Sears, Sports Authority and more. Promotional codes can then be used virtually as cash to purchase whatever the consumer desires.

Companies enrolled in INCENTCO receive a fully customizable, automated, private-label web-based platform where customers and employees can sign-up to participate. Each site is powered and managed by INCENTCO, placing a minimal administrative function on the company. The company leverages a percentage of its marketing or customer relations spend and converts those dollars into points. These points are then rewarded to participants for various activities. The options are limitless.

Examples of how industries can utilize INCENTCO are:

  •     Transportation: promote loyalty at dealerships or within dealer networks, reward dollar spends at retailers or within service departments
  •     Human Relations: promote sales goals, reward budget performance, celebrate career milestones
  •     Employee Benefits: encourage employees to utilize company programs
  •     Health Care: encourage participation in health and wellness programs, celebrate weight-loss
  •     Commercial Real Estate: encourage lead generation, reward event participation, promote referrals

INCENTCO is the parent company of ResidentGifts LLC, the multifamily industry’s leading automated, fully integrated points-based incentives platform which will still be marketed as such to the multifamily sector.

For more information about INCENTCO or to speak with an executive from the company, please contact Marlena DeFalco at (303) 682-3943 or Marlena(at)linnelltaylor(dot)com. To learn more about INCENTCO, visit

INCENTCO™ was founded in 2011 by marketing professionals, technology experts and industry thought leaders who incorporated ‘best practices’ into a comprehensive rewards and loyalty program designed for the health care, transportation and real estate industries with additional applications in human resources and small business. The platform is designed to improve consumer loyalties while providing significant return on investment for businesses. As a loyalty and rewards program designed to meet the needs of virtually any vertical market, INCENTCO provides a target audience with a dollar-for-dollar points system that can be redeemed at approximately 20 high-profile retailers across the country. The platform also provides companies with a unique revenue opportunities stream generator without additional out of pocket expenses.

INCENTCO is headquartered in Denver, Colo. with offices in Chicago, Scottsdale, Ariz.., Dallas, and Palm Beach, Fl. For more information about INCENTCO and the markets outside the real estate industry, visit

About ResidentGifts LLC
Headquartered in Denver, Colo., and founded in 2009 by former senior executives from the multifamily industry and launched in 2011, ResidentGifts LLC offers the apartment industry’s only automated, fully integrated resident loyalty platform. For more information, please visit


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Marlena DeFalco
LinnellTaylor Marketing
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