Newly Launched Hyde Park Venture Partners Makes First Investment in Virtual Store Research

Share Article

HPVP is a newly-launched venture capital fund investing in high-growth technology companies in Chicago and the Midwest. As its first investment, it has chosen the growing field of online virtual store research, co-leading the $1.5 million funding of InContext Solutions.

3-D Virtual Store Simulation by InContext Solutions

3-D Store Simulation by InContext Solutions

Thanks to InContext Solutions, product and packaging decisions that used to take months can be completed in a matter of weeks.

A new early-stage investor has emerged in the growing entrepreneurship and technology landscape of Chicago: Hyde Park Venture Partners (HPVP). Its first investment is in InContext Solutions, a pioneer in web-based 3-D virtual store environments. HPVP, along with Hyde Park Angels, co-led InContext Solutions’ recent $1.5 million round of equity funding. The consortium of investors also included leading graphics and computing company, AMD.

HPVP is an early-stage venture capital fund investing in technology companies in the Midwest, with particular focus in Chicago.

“We are proud to add HPVP to our financial partners and to be recognized among Chicago’s technology leaders,” said Bob Gillespie, CEO and co-founder of InContext Solutions. “We plan to continue to grow our software offering and to lead innovation in virtual store research and in collaborative product and store planning.”

“InContext Solution's unique offering and experienced management team are exactly what we look for in a company,” said Guy Turner, managing director of HPVP. “In the retail and consumer manufacturing world, speed is critical to staying on the shelf and ahead of the competition. Thanks to InContext Solutions, product and packaging decisions that used to take months can be completed in a matter of weeks. We are excited for what will come next.”

About InContext Solutions
InContext Solutions is an award-winning technology and market research firm specializing in online 3-D environment simulations with applications in virtual store research, collaborative store planning, and e-commerce. The company’s research delivers highly accurate behavioral and attitudinal insights into shopper behavior, while its collaborative software tools allow many of the world's best-loved consumer brands to make more effective decisions around product and store planning, environment design and other in-store revenue drivers. As a next-generation e-commerce platform, InContext Solutions’ vision is to drive online sales through lifelike user experiences that engage, entertain and captivate with 3-D audio-visual elements.

For more information, visit http://incontextsolutions.com/.

About Hyde Park Venture Partners
Hyde Park Venture Partners (HPVP) is a venture capital fund investing in early stage technology companies in the Midwest, with particular focus in Chicago. HPVP invests in technology-enabled business and consumer services and healthcare IT companies raising their first or second round of institutional capital.

HPVP draws on its strategic relationship with Hyde Park Angels (HPA) to provide industry and business expertise to its portfolio companies through a network of more than 90 seasoned business executives, entrepreneurs and service professionals. HPVP's principals and the HPA network take an active role in mentoring and guiding portfolio companies in product development, business strategy, financing and exit through both formal director roles and informal mentorship relationships.

For more information, visit http://www.hydeparkvp.com/.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Chiara Piccinotti
Visit website