Global Ostomy and Incontinence Products Market to Reach US$15.7 Billion by 2017, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Ostomy and Incontinence Products market. Driven by an aging global population, increasing life expectancy, and rising incidence of incontinence diseases, the global market for ostomy and incontinence products market is forecast to reach US$15.7 billion by the year 2017. Rising incidence of incontinence, diseases such as bowel cancer, diseased colons, and other ailments are necessitating surgery, which in turn are generating demand for ostomy supplies.

Ostomy and Incontinence Products: A Global Strategic Business Report

Follow us on LinkedIn – Changing demographic scenario, continuous product-related and marketing innovations, and increasing lifespan are contributing to the increased demand for ostomy and incontinence products. Increasing incidence of adult incontinence among young people, particularly women with a history of complicated uro-gynec conditions and pregnancies, is driving sales. Rapid growth of the incontinence products market is also propelled by arrival of new and improved products that provide more discretion and improved comfort to the sufferers. Product innovation, product design, product diversification, efficient production systems, better raw materials, and increased economies of scale are enabling the development of advanced products offering greater comfort to the user.

As stated by the new market research report on Ostomy and Incontinence Products, the US continues to remain the single largest regional market. An aging baby boomer population and rising life expectancy are contributing to the enhanced demand for incontinence products. The implementation of healthcare reforms is expected to allow new users to gain access to incontinence care products in the future. Asia-Pacific represents the fastest growing regional market displaying a CAGR of about 6.7% over the analysis period. Growing economic affluence and availability of better healthcare services favors increased sales of adult incontinence products across Asia-Pacific. Disposable Adult Diapers market continues to be the largest and the fastest growing category in the incontinence products market. Disposable adult diapers, available in different sizes, are used by incontinence patients and are designed to absorb large volumes of urine leakage.

Ostomy Bags/Pouches constitutes the largest and fastest growing category in the Ostomy Products segment, displaying a CAGR of 4% over the analysis period. The market for ostomy supplies recorded slow growth in 2009 in view of the economic downturn. Most of the elderly are either ignorant of treatment options or just too shy to seek medical aid for the condition. Also, since the condition is a growing problem, most of the elderly are likely to get reimbursed by respective insurance providers for their spending on incontinence products. The market is expected to grow at a slower pace in the future due to advancements in surgical procedures that would lessen the need for ostomy.

Major players in the marketplace include B. Braun Melsungen AG, Cardinal Health Inc., Coloplast A/S, ConvaTec Inc., Covidien Ltd., C. R. Bard Inc., First Quality Enterprises Inc., Paul Hartmann AG, Hollister Incorporated, Kao Corporation, Kimberly-Clark Corporation, ONTEX International N.V., Pigeon Corporation, Svenska Cellulosa Aktiebolaget (SCA), and Uni-Charm Corporation.

The research report titled “Ostomy and Incontinence Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of trends, issues, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections (US$ Million) for product segments Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Bags, Clamps, Cleaners, Deodorizers, Urinals) and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, Skin Barriers/Care Products) across geographic markets such as US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, and Rest of Europe), Asia-Pacific, and Latin America.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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