Pooldawg.com on Cue With Conversions Thanks to Celebros Searchandizing Solution

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Pooldawg.com, a leading billiards retailer, sees impressive improvements to conversion rate and an increase in average order size after employing Celebros Salesperson.

Since going live with Celebros Salesperson on April 1st, pooldawg.com has seen significant bottom-line improvements in terms of the site's search and navigation results.

Mike Feiman, Director of Marketing at PoolDawg is, in his own words, a strong believer in "the importance of a good internal search tool."

According to Feiman, after installing the Salesperson solution, "There has been an increase in average order size for purchases using site search of 26%, search depth has increased by 21% and search exit has decreased by 32%."

The increase in search depth means shoppers are staying on the site longer, increasing the total number of pages they view after doing a search, while a reduced search exit means the number of shoppers who leave the site immediately after doing a search has decreased.

In addition, Feiman says the site's search conversion rate is up between four and six times that of what it was under the previous solution - an internally developed search engine.

On top of the measurable results has been the positive feedback from PoolDawg's customers who according to Feiman are very happy with the new layout of search results which "makes it easier to see stuff and find stuff. It's also nice to be able to get more products listed above the fold."

"It's always gratifying to hear about our clients' success using Celebros' site optimization tools," commented Celebros VP Client Management Alon Strasman. "The goal of all Celebros solutions is to help etailers increase their bottom-line. We are pleased to see that Salesperson continues to be a highly-regarded and effective tool, increasing revenues for online retailers."

Celebros Salesperson is an intelligent search, navigation & merchandising tool for online stores. Salesperson is built to understand the true meaning of shoppers' queries, no matter how they are phrased. It also automatically improves its own search performance based on shoppers' queries and clicking patterns. Salesperson is customized to match the individual needs of any retail site.

Other Celebros solutions include Cross-Sell, Traffic Builder, Gift Finder and AutoComplete.

If you would like to have your online store analyzed by Celebros experts, free of charge, and start improving your bottom-line, click here.

About pooldawg.com
Offering the best billiards deals on the web, pooldawg.com is a one stop shop for pool cues and billiard supplies. With over 2,000 products and 700+ models of pool cues to choose from, PoolDawg is a top online destination for billiards.

About Celebros
Founded in 2000, Celebros is an international leader in revenue optimizing solutions for online stores. The Celebros Salesperson suite includes incoming traffic generating tools, conversion rate optimizing tools and a powerful recommendation engine that increases average order size. It is available in seven different languages.

Copyright © 2008 Celebros Inc.; all rights reserved.

For more information contact:

Melody King, US VP Sales
Ph:    (800) 428-0496
Fax: (505) 212-0610

Michael Shear, VP Sales Europe
Ph:    (0870)366-5274
Mobile: (972) 54-219-6286


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Jody Kasner

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