Ongoing Improvement to the Housing Market

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Real Estate Marketing Insider comments on the indications of a rising housing market.

Mr. Nergarden issued some observations about the gradual improvement of the housing market today, and his opinion is that this will help home sellers wanting to sell property online on the best real estate websites.

Daniel Gross of The Daily Beast is using the very strong financial reports published by Toll Brothers to declare that home sales, along with home prices are both rising for the first time since 2005. Toll Brothers, once known for building “McMansions,” has been suffering a severe setback since the housing market collapsed, but in the last year, they have seen a great increase and sustained demand for new houses. In the last year, their sales are up 40 percent and their profits are up 122 percent. This information has been released at the same time that the National Association of Realtors has released a report indicating that 2012 may be the first year that housing sales and housing prices both rise since 2005. With a rising housing market, the overall economy should improve, as there will be fewer people facing underwater mortgages and more money in circulation.

Toll Brothers operates in 19 different states as a major developer of real estate. Most of this involves building, marketing, and selling homes and large scale residential dwellings, rather than commercial real estate. Toll Brothers is involved in each step of this process, from buying land to engineering. They own several different subsidiary companies and have been the subject of some controversy. The biggest of these involved a group of investors suing Toll Brothers for allegedly misrepresenting the demand for new homes in 2007.

A “McMansion” is a term stemming from the 1980’s to describe a house that is either too big and luxurious for a specific neighborhood, or one of a set of large, luxurious homes built all at the same time. These homes tend to exist in newer areas and are somewhat generic in design, having no defined architectural style. Many of the homes are considered too large for a single family and sport many features that are considered to be of poor quality. Although the term McMansion is derisive, these types of home were quite popular until the housing market fell apart in 2007.

The National Association of Realtors (NAR) is composed of anyone who uses the term “Realtor,” along with brokers and other professionals who are involved in the real estate industry. The organization was started in 1908 and is headquartered in Chicago. As a part of their interest in promoting and protecting the rights of those in the real estate industry, the NAR is involved in significant lobbying efforts in Washington, D.C.

Real Estate Marketing Insider today commented on the news that Toll Brothers and The National Organization of Realtors have released information indicating that the real estate market is rising.

About Real Estate Marketing Insider:
Real Estate Marketing Insider is a publication based out of La Jolla, California. Providing tips, strategies, and analysis to real estate professionals is the primary goal of REMI.

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