When search engine algorithms crawl the Internet, they consider more than just the content on a site’s home page; they take the content of every single web page into consideration.
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Toronto, Canada (PRWEB) June 03, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top tips for helping firms increase the number of pages that get indexed by search engines like Google.
In May, Google indexed approximately 45 billion web pages and Bing accessed over 13 billion. When search engine algorithms like Google find web pages with relevant, original content and a high number of legitimate backlinks, it concludes that the site provides quality information and should be rewarded with a high ranking. (Source: de Kunder, M., “The size of the World Wide Web (The Internet),” http://www.worldwidewebsize.com/.)
“When search engine algorithms crawl the Internet, they consider more than just the content on a site’s home page; they take the content of every single web page into consideration,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “It’s quite possible, depending on the content, that any number of individual pages from a particular site could get indexed higher in search engine page results, While smaller businesses can’t expect to get all of their web pages indexed, there are a number of ways to increase the number.”
According to Reuter, links, especially deep links, can help smaller companies increase the number of indexed pages. Links are important because they help gage a site’s popularity. When Google finds a site with a lot of backlinks, it decides the site is well-maintained and provides trustworthy information.
Search engine algorithms love to reward pages that provide original content with higher index rankings. If identical copy is used on another page, Google may not crawl and index it. It’s important to update content frequently; pages with stale content could be viewed as static and outdated and fail to get indexed, negatively impacting a site’s online ranking.
“Using blogs is a great way to update content regularly,” Reuter adds. “In fact, companies that blog have 434% more indexed pages and firms with more indexed pages get more readily discovered by search engine algorithms, which can translate into more leads.” (Source: fslocal.com, infographic, “Daily Infographic: Some SEO Statistics” January 10, 2013; http://www.fslocal.com/blog/2013-01/daily-infographic-seo-statistics/.)
To learn more about how Numero Uno Web Solutions can help increase the number of pages that get indexed on Google, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).