Olympus Chooses IndexTools to Maximize German Web Presence

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An expanding, evolving product offering that ranges from leading digital cameras and lenses, to software and advanced medical diagnostic instruments, has challenged Olympus to provide a cutting edge web presence. This means using the Internet not only to present the Olympus brand and the company's individual business areas but also actively provide the company with vital market intelligence by paying close attention to the interests and behavior of visitors of Olympus web properties. To achieve this, Olympus has chosen IndexTools as its online marketing optimization platform.

We are excited to serve this new client by our new Frankfurt location.

An expanding, evolving product offering that ranges from leading digital cameras and lenses, to software and advanced medical diagnostic instruments, has challenged Olympus to provide a cutting edge web presence. This means using the Internet not only to present the Olympus brand and the company's individual business areas but also actively provide the company with vital market intelligence by paying close attention to the interests and behavior of visitors of Olympus web properties. To achieve this, Olympus has chosen IndexTools as its online marketing optimization platform.

The IndexTools Enterprise Edition empowers Olympus with several distinct advantages. These include the ability to monitor site visitors´ behaviour and build custom reports that contain focused, actionable data, as well as the means to provide real-time intelligence on the market performance of the product offer.

With the Internet and thus Olympus' web presence becoming increasingly more important for all company divisions, the company anticipates the new web analytics to help improve its Internet presence, no matter if a consumer is seeking a specific digital camera model or if professionals are researching information on medical goods like endoscopes.

Olympus' web team acknowledges segmentation as the key to gaining actionable insights. Thanks to maximum data granularity and a powerful segmentation designer and customizable reports, the team views this as one of IndexTools' core features they will benefit from.

Moreover, IndexTools' easy-to-use interface empowers users at Olympus to readily and effectively explore data, even if they are not analytical experts. As for Olympus' bottom line, company managers have been pleased to remark that IndexTools' powerful functionality and usability come with a "good cost/performance ratio."

"We're honoured to serve the online analytics needs of Olympus, said Dennis R. Mortensen, COO of IndexTools. "Olympus' product range scales multiple levels of multiple markets, which means a large number of uniquely-profiled visitors coming to the site. This requires a tool capable of tracking and reporting a wide array of needs and activity, as well as a team of professionals available to assist and guide them through the process. Fortunately, these are two of our greatest strengths."

The addition of Olympus to IndexTools' list of key accounts comes at a propitious moment for another reason.

"We are very proud that the kick-off of our new IndexTools operations in Frankfurt is driven by such a strong international brand as Olympus," said Jens Maurer, managing director of Indextools GmbH. "We are excited to serve this new client by our new Frankfurt location."

About Olympus
Olympus is one of the world's leading manufacturers of opto-digital products for business, leisure, medicine, science and industry. The company produces cameras, voice recorders, dictation devices and accessories, as well as endoscopic systems for medical and surgical endoscopy, microscope systems and imaging solutions as well as diagnostic analysis systems for laboratories. The company was founded in Japan in 1919 and employs 33,000 employees around the globe. The Olympus Europe Group itself employs more than 4,800 employees. The group is comprised of around 50 sales, service and production companies throughout Europe, and is active in the areas of Life Science (including Microscopy and Diagnostics), Endoscopy and Imaging. The Hamburg-based group's turnover for the 2006/2007 financial year was 1,707.2 million euros.

About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.

IndexTools' services have boosted the online performance of more than 3500 clients worldwide, including Tesco, Vodafone, PriceRunner, and John Deere.

IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, and operates from three offices:

  •     IndexTools Americas - New York, US
  •     IndexTools Germany, Austria & Switzerland - Frankfurt, Germany
  •     IndexTools EMEA, Asia Pacific - Budapest, Hungary

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Andrea Simon
IndexTools
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