Date.com is Now Free in India

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Indian Singles Flock to Site To Find Their Love Match in The New Year

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In India, there is a long standing culture of matrimony which is similar in nature to online dating

In response to the tremendous surge in online traffic at the start of the New Year, Date.com (http://www.date.com ), a leading Online dating website with more than 10 million members worldwide, is now free in India. With thousands of local Hindu singles flocking to Date.com looking for their love match, the free online dating site quickly responded by providing complete site access to the Country's lovelorn.

"In India, there is a long standing culture of matrimony which is similar in nature to online dating," said Date.com CEO Meir Strahlberg. "We've found that the new generation, which is wired and technologically advanced, is embracing online dating as opposed to working with matchmakers. By offering Date.com as a free service, thousands of local Hindu singles will be able to take control over their own love lives to find a date or a relationship that could ultimately result in a love marriage."

With matrimonial search one of the top-10 online activities among Internet users in India, free access to Date.com will be well received by India's singles. And, as the global recession continues to impact spending, India's estimated 15 million online dating users can spend their Rupee's going out on actual dates as opposed to searching for one.

Beginning today, new members in India can join the site and automatically have access to Date.com's vast features. In addition to filling out personal profiles, members can also correspond with other singles via e-mail, perform basic and advanced searches, online flirt with potential dates, have access to Date.com's array of relationship and Hindu dating advice, and participate in relationship polls and surveys.

About Avalanche, LLC
Avalanche operates several leading online dating websites, including Date.com, Matchmaker.com and Amor.com. Date.com launched on Valentine's Day 1997 and has become one of the world's most popular dating websites. First started as a Bulletin Board System in 1986, Matchmaker.com is the oldest online dating site. It was acquired by Avalanche in 2006 and targets those singles seeking serious relationships. Amor.com, launched in 2007, is a rapidly growing destination for Hispanic singles. Avalanche hosts more than 10 million members worldwide, with the sites adding over 100,000 members each month. Additional information is available at http://www.date.com.

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SHIRA ZWEBNER
Date.com
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