Marion County Sheriff's Office and Indiana Sheriff's Association Host Social Media Workshop Presented by Cindy Speaker, CEO of Speaker Media and Marketing

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The Indiana Sheriff’s Association and the Marion County Sheriff’s Office recently co-hosted a free workshop for Sheriff's Offices and their Officers, PIO's and Chief Executive Officers that want to understand how to use social media to better communicate their messages to the community and media. The 5 hr worship was presented by Cindy Speaker, CEO of Speaker Media and Marketing. Ms. Speaker presented a shorter version of this presentation for the National Sheriff’s Association Convention in San Diego just a few months ago.

Stephen Luce - ISA Executive Director

what social media can do for law enforcement is to give them greater top of mind awareness and visibility by helping to educate and empower citizens so that they are less likely to be victims of crime and more likely to be advocates for justice.

The Indiana Sheriff’s Association and the Marion County Sheriff’s Office recently co-hosted a free workshop on social media. The 5 hr worship was presented by Cindy Speaker, CEO of Speaker Media and Marketing. Ms. Speaker presented a shorter version of the presentation for the Naional Sheriff’s Association Convention in San Diego just a few months ago. Since then she has had a number of Sheriff's Associations express interest in providing social media training to their officers.

Marion County Sheriff John Layton introduced the workshop by stating that when he heard Ms. Speaker address the convention in San Diego, “a bell rang” and he concluded “we’re missing the boat.” Sheriff Layton stated that he likes the idea of using social media to “sell our brand.” He went on to say “our brand at the Marion County Sheriff’s Office is that star. Our brand is to let the people of Marion County know who you are, what you’re doing and how you can help them.”

Ms. Speaker states that social media is about relationships, visibility, making connections on an emotional level and building a community. According to Speaker “law enforcement and social media are a perfect fit.” She goes on to state that “what social media can do for law enforcement is to give them greater top of mind awareness and visibility in the community by helping to educate and empower citizens so that they are less likely to be victims of crime and more likely to be advocates for justice.” When that happens, everyone wins.

As Sheriff Layton addressed the 50 plus workshop attendees he said “if you have anything to do with this badge, you have to be ready to progress and social media is where it’s at.” He was also clear in stating that “there is a lot of the old school police work that should never leave.”

Sheriff Layton and Steve Luce, Executive Director of the Indiana Sheriff’s Association are real thought leaders according to Speaker. Social media will avail law enforcement of many low cost and no cost tools to disseminate valuable information to the community which will in return help make our communities safer.

Cindy Speaker is a marketing consultant and social media marketing expert. Her clients include some of the top law firms in the US. She is also the co-director of an upcoming documentary film entitled “Well of Dreams.” She can be reached at cindy(at)cindyspeaker(dot)com or 610-692-3217.

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