Indochino Launches Revamped Website and New Collection

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New design, shopping features and debut collection of classic suits re-assert Indochino.com as the Modern Gentleman’s number one destination for online custom men’s suits.

Basic Black Suit, $349

“We have grown to become the world’s largest online retailer of custom suits and have a cutting edge approach to blending fast fashion with the tradition of bespoke. Our new website communicates that philosophy and our unique brand identity."

Indochino today announced the launch of its new and improved website (http://www.indochino.com) which features a dynamic redesign, upgraded shopping navigation and customer experience, and its first permanent collection of timeless and essential suits called The Basics. The brand new Indochino.com will goes live today.

“We have grown to become the world’s largest online retailer of custom suits and have a cutting edge approach to blending fast fashion with the tradition of bespoke. Our new website communicates that philosophy and our unique brand identity,” said Kyle Vucko, Indochino’s Chief Executive Officer. “Everything we do is about providing a continuously more compelling product and experience for our customers. We launched our 40 character monogramming and a 100% Perfect Fit Promise with that in mind, and now a new site and collection.”

Features of the new website (http://www.indochino.com) include: a redesigned shopping navigation that makes purchasing that perfect suit faster and easier; updated measuring videos and a step by step guide to the Indochino experience which assist new customers with their first foray into the exciting and well-fitting world of custom suiting; a comprehensive and inspiring Stylebook with expert fashion advice and suit education.

Indochino’s website relaunch also features The Basics, a collection of five classic, versatile suits that will be a permanent fixture within the current catalogue of limited edition suits. The Ultimate Gray Suit, Classic Navy Suit, Essential Charcoal Suit, Basic Black Suit, and Timeless Charcoal Three-Piece Suit come handcrafted and made to measure. Prices start at $349.

About Indochino:
Founded by university classmates and best friends Heikal Gani and Kyle Vucko in 2007, Indochino is the pioneer and global leader in online custom suits. With an innovative approach, Indochino provides stylish suits in fine fabrics at the best price with the fastest delivery time with a commitment to Fitting the Modern Gentleman. Indochino offers a unique balance of accessible fashion and traditional made to measure suits by putting the power of bespoke online reaching over 50 countries worldwide. Operations are located in Vancouver and Shanghai.

For more information, images or interview requests, contact:
Elisa Kosonen
PR & Communications Manager
Tel: 206.965.8262

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Elisa Kosonen
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