New Survey Confirms the 'Look Good, Feel Good' Effect from Indoor Tanning

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A new survey supports the view that people enjoy the look, control, and self esteem that is derived from tanning indoors.

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This survey depicts a much different attitude than what is being reported in beauty magazines and other media.

TWI Franchising, Inc. Dba; tanworld franchises, one of the leading USA professional indoor tanning franchises indoor tanning salons, has released the results from the third of a series of surveys that polls their customers. “Indoor tanning has been positioned to the public as being stronger than natural sunlight. We asked our customers if they knew the difference between indoor and outdoor UV and whether or not they felt like they looked better and had higher self esteem with a tan”, said Cheri Cosgrove, President and CEO of TWI Franchising, Inc. “This survey depicts a much different attitude than what is being reported in beauty magazines and other media.”

In this survey, over 75% of respondents acknowledged they knew it is impossible for indoor tanning rays to “microwave” your internal organs, despite media reports to the contrary. “This myth of microwaves coming from tanning beds has been in the public’s awareness for years. I’m glad to see that people are finally finding out the truth”, said Cosgrove. To that point, 75% also knew that indoor tanning rays were not stronger than natural sunlight which offers no control on intensity. “Our employees are doing a great job explaining factual information on indoor tanning and making sure customers understand the similarity as well as the differences between this process and natural sunlight,” said Kendra Ely, Corporate trainer of TWI Franchising, Inc.

Recently the media has likened the desire to tan indoors to drug addictions such as heroin and cocaine. Cosgrove felt that this may be due to the research that indoor tanning actually produces endorphins and a sense of euphoria, just as those that enjoy distance running may feel. However, an overwhelming 92% confirmed that the desire to look good and feel good doesn’t place them in the same category as drug addicts. 97% also responded they felt relaxed and energized when tanning indoors.

Much has also been made in many health & beauty magazines of the supposed “trend” that fashion models are no longer appearing to have any sort of a tan. However, 71% claimed that fashion models look much better with a tan. “When it comes to weight loss ads, I’ve never seen a before and after picture without the model appearing pale first and darker later”, said tanworld customer Aly Holmgren.

“We’ve known how much our customers enjoy the stress-free atmosphere and look good/feel good response to indoor tanning. It was great to see all of this confirmed on the survey”, stated Stephanie Henshaw, owner of tanworld salons in Overland Park and Olathe, KS, who was pleased with the results. “It’s so important to be able to provide factual information on indoor tanning to the public and it’s really interesting to see our customers are not relying on hype, myths and conjecture to make decisions on indoor tanning, said Henshaw.

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Cheri Cosgrove
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