Grayline Inc. Selects Top Floor Technologies to Develop New Website and Internet Marketing Strategy

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Grayline® Incorporated has hired Top Floor Technologies® to expand its business through a targeted Internet marketing program. Grayline, a manufacturer of engineered flexible tubing, hired the agency to implement an internet marketing program that will build their customer base using online marketing techniques and a newly designed website.

Like all businesses, Grayline is looking for the greatest marketing value to achieve consistent top rankings in the competitive internet marketplace. In today's economic downturn, successful companies understand how critical it is to have a cohesive online marketing program.

Grayline® Incorporated has hired Top Floor Technologies® to expand its business through a targeted Internet marketing program. Grayline, a manufacturer of engineered flexible tubing, hired the agency to implement an internet marketing program that will build their customer base using online marketing techniques and a newly designed website.

"We interviewed several internet marketing agencies and selected Top Floor Technologies because they had the best understanding and experience in our industrial manufacturing sector. Building our type of website is much different from retail, service, or non-profit businesses," said Mike Mason, President, Grayline Inc. "Top Floor Technologies clearly understands this sort of distinction and speaks our language. The decision to proceed with them was unanimous."

Top Floor Technologies will develop a new website for the electrical and fluid-transfer tubing manufacturer based on the latest standards in web design, usability, and content management systems. The initiative will include the implementation of a strategic SEO (search engine optimization) campaign to increase exposure on internet search engines such as Google, Yahoo and MSN. The primary objective of the campaign is to deliver a steady stream of qualified sales leads.

"We're excited to implement an online marketing program for Grayline," said Jim Bernthal, President, Top Floor Technologies. "Like all businesses, Grayline is looking for the greatest marketing value to achieve consistent top rankings in the competitive internet marketplace. In today's economic downturn, successful companies understand how critical it is to have a cohesive online marketing program."

Top Floor Technologies offers free, educational seminars for businesses to learn the keys to building a successful internet marketing strategy. The next seminar is scheduled for Friday, May 15 in New Berlin, Wisconsin.

Seminar schedule and online registration is available at: Internet Marketing Seminars

About Top Floor Technologies:
Top Floor Technologies, Incorporated delivers strategic internet marketing solutions focused on generating more leads and sales for their clients. The results-focused agency provides website development, search engine marketing, web analytics and conversion improvement. Since 1999, the Top Floor Technologies team has delivered successful results to hundreds of businesses nationwide in a wide range of industries. Top Floor Technologies is located at 2425 S. 162nd Street, New Berlin. For more information, please visit us at: Industrial Marketing

About Grayline Incorporated:
Grayline Incorporated manufactures flexible tubing in a variety of polymer compounds, including heat shrinkable and non-heat shrinkable forms. The company's electrical wire harness tubing products are used to insulate, bundle and protect wires and electrical components in the automotive, appliance, electrical, and electronic markets. A line of fluid transfer tubing products is used to transfer liquids and gases in medical, food and beverage, chemical dispensing, and automotive markets. All Grayline products comply with industry and environmental standards and are distributed worldwide. The Waukesha, Wisconsin company has been in business since 1966. For more information, please visit us at: Flexible Tubing Manufacturer.

For more information contact:
Top Floor Technologies
Shane Fell        
Vice President Sales & Marketing
1.888.947.4400

Grayline Incorporated
Mike Mason
President
262.542.4300

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