President of Mixer Direct Published in Nationally Acclaimed Industry Magazine

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Recognized for his extensive knowledge of industrial mixers, Mark Franco recently published an article in Chem.Info, an online technology resource for processing professionals.

I always get annoyed with recipes that instruct you to add all the milk, then the dry ingredients. You end up wearing your arm out swirling clumps of flour around in milk. Next time, try adding just some of the liquid, then all of the dry ingredients

Mark Franco, president of Mixer Direct, recently had an article on chemical agitation published in Chem.Info, solidifying his place as an industry leader in mixing and liquid processing equipment.

The article focuses on chemical agitation, using simple terms and explanations that industry outsiders can appreciate and grasp. Discussing stainless steel mixing tanks and mixing processes as related to making pancakes, Franco gives five tips for proper agitation.

“I always get annoyed with recipes that instruct you to add all the milk, then the dry ingredients. You end up wearing your arm out swirling clumps of flour around in milk. Next time, try adding just some of the liquid, then all of the dry ingredients,” said Franco. “You will find that the thicker mix does not let the flour clumps avoid the path of your impeller (whisk), and they are blended quickly.”

Using proper equipment, such as drum mixers and impellers, is a key component to exceptional agitation, Franco alleges. With the right equipment, the process is simplified and results are remarkably better.

“Even the smallest adjustment can have huge returns when you are talking about liquid processing and mixing. With my article in Chem.Info, this is what I was hoping to communicate,” said Franco. “I’m glad I had the opportunity to reach an even wider audience and help people understand the process more, because that is what I’m all about.”

About Mixer Direct
Mixer Direct is a leading supplier of mixing and liquid processing equipment. The company is founded on the idea that the end user can size and select their own mixer within a well-organized website designed with layered levels of assistance. Each mixer that leaves its facility has undergone final acceptance testing, and the company’s mixing experts are available to assure the customer’s complete satisfaction with every product, every time. The company has one of the largest lines of mixing equipment in the industry, featuring over 250 mixer designs and over 1,000 total products.

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