Global Industrial & Institutional Cleaning Products Market to Cross US$36.7 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Industrial & Institutional Cleaning Products markets. The global market for Industrial & Institutional Cleaning Products is forecast to exceed US$36.7 billion by the year 2015. Key factors driving market growth include increasing advanced product offerings by players, and surging demand from developing regions such as Asia-Pacific and Latin America. Further, increased safety standards and health concerns, predominantly in food & beverage, food service and health care sectors, are driving industrial & institutional cleaning products growth.

Industrial & Institutional Cleaning Products: A Global Strategic Business Report

The deepening economic recession trend across global markets during the years 2008 and 2009 derailed various end-use industries of industrial & institutional (I&I) cleaning products and dented the prospects of I&I cleaners. However, with the expected recovery of global economic situation in 2010 and improving end-use market situation, the I&I cleaning products market is poised to gain momentum and register healthy growth over the coming years. On the other hand, requirement of extremely hygienic environment in various key end-use industries such as healthcare and food processing are driving the growth of I&I cleaning products market.

The United States represents the largest regional market for industrial & institutional cleaning products worldwide, as stated by the new market research report on Industrial & Institutional Cleaning Products. The US financial crisis considerably weakened the demand for I&I cleaning products during the crisis period of 2008 & 2009. Sales of I&I cleaners in the US are expected to witness moderate recovery through 2010 and gain momentum from 2011 onwards. I&I industry in the US is dominated by janitorial cleaners segment as the country houses greater number of offices, restaurants and hotels when compared to any other country in the world. Europe represents the second largest market for I&I cleaning products worldwide. In terms of growth, Asia-Pacific is portended to register fastest growth for I&I cleaning products. The region is forecast to flaunt a CAGR of about 2.8% over the analysis period. Excellent growth in industries, hotels, hospitals and commercial laundries in the Asia-Pacific region is providing significant opportunities.

Sanitation & Janitorial Cleaners category constitutes the largest segment worldwide. However, fastest growth is expected from the food & dairy (F&D) processing cleaners category. The F&D processing cleaners market is poised to register a CAGR of 2.6% over the analysis period. Industrial sector represents the largest end-use market for I&I cleaning products. While, healthcare facilities represent the fastest growing end-use segment with I&I cleaning products sales projected to expand at a CAGR of 4.1% over the analysis period.

Along with aiding customers in keeping their facilities clean and hygienic, the next-generation I&I cleaning products are outperforming their basic functions. The prominent growth in area is evident with tremendously expanded product portfolio of I&I companies. Given the heightened standards, players are striving to meet specialized needs of consumers, which go beyond just basic cleaning. Value-added services, extensive product information, safe and appropriate techniques and equipment have become need of the day. Product differentiation has been a wining strategy to gain market recognition and share for players. Another important norm prevalent in the industry is consumer preference towards companies with international presence. However, increased price sensitivity at consumer level is adversely affecting prospects of distributors, producers and raw materials suppliers. Raw material providers are also facing intense pricing pressure, especially at the higher end of the market.

Major players profiled in the report include 3M Company, Church & Dwight Co. Inc., Cognis Care Chemicals, Diversey Inc, Ecolab Inc., Henkel AG & Co. KGaA, Kao Corporation, Kimberly-Clark Corporation, Lion Corporation, Lonza Group Ltd., Procter & Gamble, Reckitt Benckiser plc, The Clorox Company, The Dow Chemical Company, The Fuller Brush Company, Zep Inc., among others.

The report titled “Industrial & Institutional Cleaning Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the I&I cleaning products markets, impact of recession on the markets, current market trends, competitive scenario, key growth drivers, product overview, raw material scenario, end-use industry analysis, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for Industrial & Institutional Cleaning Products market for the following geographic markets - US, Canada, Japan, Europe, Asia-Pacific and Rest of World.

Key product segments analyzed include Sanitation & Janitorial Cleaners, Industrial/Technical Cleaners, Kitchen & Catering Cleaning Agents, Food & Dairy Processing Cleaners, Laundry Agents and Other Cleaners. The global market analytics are also provided for end-use segments including Industrial, Food & Lodging, Building Service Contractors, Food & Drinks Processing Units, Retail Outlets, Healthcare Facilities, and Other Markets. Also, a seven-year (2000-2006) historic analysis is provided for additional perspective.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press(at)StrategyR(dot)com
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