New Web Design by Gets Leads to Automotive Pumps Manufacturer

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Marketing and web development agency Industrial Web Solutions helped North Carolina automotive lubrication systems manufacturer increase business leads with a new website design and search tool.

Web Design by for Doughton Mfg. Generates Leads and Conversions

Web Design by for Doughton Mfg. Generates Leads and Conversions

We didn’t think it could happen this fast but the proof is in the results.

Marketing and web development agency Industrial Web Solutions (IWS) worked with Doughton Manufacturing, a North Carolina-based manufacturer of automotive lubrication stub pumps and chassis pumps, to build a new corporate website that enabled them to generate business leads online.

“The clients were interested in a site that attracts customers and strengthens their brand,” stated IWS web marketing specialist Jon Rodman. “Their old site just wasn’t working for them. The new website designed by IWS, on the other hand, not only offers the client the professional look and feel they desire but within the first 90 days it has increased targeted website visits by more than 250%, resulting in calls they are able to convert to sales.”

The clients were also interested in a website tool that allows customers to easily look up pumps and metered controls. Rodman suggested the integration of the Google Powered Site Search tool not only for its search capabilities but because of the many valuable benefits it offers. For example, the tool features on-demand indexing that allows the clients to get a select number of their website pages indexed in Google within 24 hours. Although top ranking is not guaranteed by Google through this tool, it did provide the clients with the quickest way to get listed and start generating targeted traffic through Google. It worked.

“Re-doing the website has proved to be a good investment,” said Sally Alexander, Manager at Doughton Manufacturing. “We didn’t think it could happen this fast but the proof is in the results. Within a very short period of time we are seeing our principle products ranking on page 1 of Google, like ‘stub pumps’ and ‘chassis pumps,’ for example. Jon Rodman at Industrial Web Solutions is a great help. They really have a team that knows what it’s doing.”

For information about Doughton Manufacturing’s automotive lubrication systems, including pumps and metered controls, visit or call 1-800-783-3621.

To learn more about Industrial Web Solutions website design and online marketing services for lead generation, sales, and branding, call IWS web specialist Jon Rodman 1-704-321-1234 ext. 114 and visit

About Industrial Web Solutions
Industrial Web Solutions (IWS) is an American marketing and development firm specializing in online and technology solutions for the industrial marketplace. To accommodate the specific needs of small to medium sized companies, owner Joe DeMicco established the company as the industrial division to his marketing firm AIMG | Accurate Imaging. Since launching in 2007, the company has developed customizable applications for its proprietary website content management system, website modules, lead management system, document management system, online product catalog, ecommerce website, and Industrial Web Search, its industrial search engine built using new patent-pending technology. Call 1-704-321-1234 or visit


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Patricia Sonego
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Joe DeMicco
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