Lanham, MD (PRWEB) September 29, 2010
How do you build influence? Create, post or share relevant content – that’s what 739 respondents to the survey “What makes an influencer?” said. Vocus (NASDAQ: VOCS) and Brian Solis partnered to conduct the survey and today published the findings in a report titled, “Influencer grudge match: Lady Gaga versus Bono.”
The reference to Lady Gaga and Bono stems from a question on whether respondents felt influence was different than popularity. More than 90% said indeed there was a difference and one responded wrote in the open ended section of this question, “Lady Gaga is popular, Bono is influential.”
However the comment and survey data demonstrate that the question is not always easily answered. For example, in a follow up question 84% of respondents said there was a correlation with reach and influence. With more than six million followers on Twitter, it’s clear that Lady Gaga has reach. The report explores this question in depth and contains other highlights that include:
The results of the survey were presented to a Webinar audience on September 23, 2010, but the report on the results has been release for the first time today. A copy of the complete report is available for downloaded here: http://bit.ly/dlXLSZ .
Note: Members of the media and blogging community are welcome to request additional information on the survey, its scope and analysis, by sending an e-mail to fstrong(at)vocus(dot)com.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 7,100 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.