Whether you are a leader or individual contributor, in business or non-profit organizations, in sales or operations, consultant or entrepreneur, you need to learn the skill of influencing to achieve your goals
Houston, TX (Vocus) February 25, 2010
Dr. Robert Cialdini, New York Times bestselling author of Influence: Science and Practice and Yes, 50 Scientifically Proven Ways to be Persuasive, will be featured on Monday, February 29 on the VoiceAmerica internet radio show, Total Career Success. The show informs listeners and encourages them to achieve their career goals by featuring educational experts to provide advice on job search and career advancement. Dr. Cialdini will share six fundamental principles of influence based on years of research:
- Reciprocity – Give first;
- Scarcity – Promote the rare and unique aspects of your product or service. And say so.
- Authority – Be clear about your expertise.
- Consistency – Find the values/goals of the person to be influenced, and make your request consistent with those values/goals.
- Consensus – Demonstrate that similar others are moving in the same direction.
- Liking – Identify similarities with the person to be persuaded and bring them to the surface.
“Whether you are a leader or individual contributor, in business or non-profit organizations, in sales or operations, consultant or entrepreneur, you need to learn the skill of influencing to achieve your goals,” said Ken Dawson, a show host. “Dr. Cialdini has researched the best methods of influence regardless of the situation.”
Sheryl Dawson, co-host, commented, “These approaches can dramatically improve your ability to influence people in all walks of life, family, career, business and personal. If you want to change a No to a Yes, than learn to apply these 6 principles.”
Dr. Cialdini commented, “With such fierce competition for virtually any product or service, often it is the product that is presented in the most effective and influential way that will win. People need to feel they are able to make informed choices and effective influencing skills are vital to accomplish this.”
Ken Dawson added, “During the program we will discuss specific ways in which you can apply these fundamental principles to improve your job search and career success.”
To listen to the broadcast, please visit voiceamerica.com and click on the Total Career Success icon. The show will air live at 9 – 10 a.m. Pacific time on February 29 and will then be available as an archive on the web site or to be downloaded to MP3 players and cell phones, or from iTunes http://www.itunes.com/podcast?id=311541702
About Dr. Robert Cialdini
Dr. Robert Cialdini is Regents Professor Emeritus of Psychology and Marketing at Arizona State University and the most quoted expert in the field of influence and persuasion. Author of the bestselling book, Influence: Science and Practice, he is an internationally known speaker on the power of ethical influence to major corporations. Dr. Cialdini was awarded the Donald T. Campbell Award for his distinguished contribution to the field of social psychology. For more information, articles and videos, visit http://www.influenceatwork.com.
About Total Career Success
Total Career Success, which is broadcast on VoiceAmerica, the world leader in Internet Talk Radio, aims to engage listeners in new ways of thinking about their potential, their goals, and their future. The show hosts are Ken and Sheryl Dawson, principals of Total Career Success, Inc. and authors of Job Search: The Total System, 3rd edition. They have served corporations in outplacement and career development as well as talent management optimization for 30 years in their consulting firm Dawson Consulting Group. The show presents guests who are experts in their fields to share the lessons they have learned in succeeding in their various areas of excellence and to discuss tips about a broad range of career issues, from specific career opportunities, to industries and workplace changes, to financial and advancement considerations. To access their new free job search and career transition video series visit http://www.betterjobbetterlife.com For more information, visit totalcareersuccess.com