We’re giving brands the unique ability to insert 'trust points' into the buyer’s journey, by analyzing and engaging with influencers. Brands who control these 'trust points' are better positioned to win. - Larry Levy, Appinions co-founder and CEO
New York, NY (PRWEB) April 23, 2013
Appinions, the only opinion-powered influence marketing platform and trusted partner to the Fortune 1000, has raised the stakes in the marketing sector with their latest platform offerings. The new Appinions 2.0 platform provides unparalleled flexibility in unlocking robust influencer data for influence marketing programs. In addition, the platform now offers enhanced profile-mapping across networks that allows for clear disambiguation of influencers with the same name across all web personas. These new features were designed to give Appinions customers the most efficient and effective way to ignite their influence marketing programs.
Reduce Time to Slice through Data
Appinions’ new platform provides customers with unparalleled flexibility to cut through mounds of semantically rich influencer data based on criteria that fit their objectives. This accelerates their ability to gather insights, analyze and engage with the right influencers and drive a positive outcome.
Distinguish between “Identical” Influencers
Appinions has deployed significant linguistic capabilities to enhance profile mapping algorithms. The power of this proprietary technology that scrutinizes the influencers at an unparalleled level of sophistication lies in the power of disambiguation. Disambiguation allows Appinions to distinguish and connect the right influencers with the same name to their correct personas across all networks. Appinions can now ensure that personas from Twitter, Google+, Facebook, individual blogs, and all other social profiles are being mapped back to the correct individual.
“The marketing landscape has changed forever. The number of touch points buyers seek before purchase is exploding,” says Appinions co-founder and CEO, Larry Levy. “We’re giving brands the unique ability to insert trust pointsTM into the buyer’s journey, by analyzing and engaging with influencers. Brands who control these trust pointsTM are better positioned to win.”
Appinions is the only opinion-powered influence marketing platform specifically designed to give brands the unrivaled ability to measure and ignite contextual influence. Built on more than a decade of research at Cornell University, Appinions’ patented algorithms extract and aggregate opinions – thoughts, feelings and statements – from more than six million sources encompassing blogs, social networks, and traditional media. Appinions is a privately-owned company based in New York City.