The goal of influence marketing is to serve this community with information and insights about your company and its offerings, so they have the information they need to educate their own audiences.
Boston, MA (PRWEB) November 30, 2011
It’s no secret that influence plays an important role in business. Entrepreneurs are often influenced by the mentors they’ve learned under. Employees are influenced by the culture they work in. And buyers are influenced by the ones they trust when it comes down to making critical purchasing decisions. Influencer marketing is a practice geared toward targeting and building relationships with key individuals that have influence over a company’s target segment — and ideally the target buyers.
Today the team at OpenView Labs releases it latest eBook to help startup and expansion stage companies implement an influencer marketing strategy within their businesses. The new eBook, The Value of Influence: The Ultimate Guide to Influencer Marketing, features checklists and step-by-step guides for the key roles to help companies get started with influencer marketing very quickly.
Industry experts including Nick Hayes, author and founder of Influencer50; Joe Chernov, VP of Content Marketing for Eloqua; Dan Dillon, Manager of Influence Marketing for Perceptive Software; and Joe Pulizzi, founder of the Content Marketing Institute and Senior Advisor to OpenView, have contributed unique ideas and insight to help entrepreneurs and marketers successfully build the practice of influencer marketing into their organizations.
“First off, influencer marketing is nothing new. Companies have targeted influencers for years in order to help get their story told or get coverage in the media. The difference today is mainly twofold: 1) the influencers in your target market include a whole new set of businesses and individuals, and 2) you have direct access to these people through social media. To the first point, these “new” influencers are very important to a variety of your marketing goals. To the second point, it’s not just the tools that matter - it’s what goes in them,” said Joe Pulizzi.
Influencer marketing can be a valuable and cost-effective way to:
•Increase brand awareness
•Establish and/or enhance thought leadership position
•Drive more website traffic
•Generate more sales leads
“Influencer marketing is a great strategy to incorporate into your overall marketing mix in order to effectively reach your target audience. This eBook can help you set the right goals, develop your story and pitch, and manage the overall program so anyone can start or improve their,” said Amanda Maksymiw, Marketing Associate for OpenView Labs.
Visit the OpenView Labs to get your copy of The Value of Influence: the Ultimate Guide to Influencer Marketing to start and improve your growing company today.
About OpenView Labs
OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global Venture Capital fund that invests in expansion stage technology companies. The Labs was formed to assist the management of OpenView portfolio companies build great companies by gathering, creating, storing, and disseminating best practices across all functional areas. The dedicated full-time teams, Senior Advisors, and network at OpenView Labs spend the bulk of their time working on behalf of the OpenView Venture Partner's Portfolio companies. This work includes incubating methodologies, testing approaches, performing research projects, developing and implementing forums and workshops, gathering the best network and ideas for building great companies, and coaching the management of the portfolio companies.