Thirty Additional Media Companies Have Engaged Inform Technologies to Enhance Reader Experience on Their Sites

Share Article

Cox Newspapers, Sporting News and Ziff Davis Are Among Established Media Brands that Have Signed Up to Use Inform's Journalistic Technology to Help Ensure Their Web Sites Are Online Destinations Inform Automatically Searches and Organizes Content, and Creates Rich, Deep Links and Topic Pages; Inform Quickly and Cost-Effectively Acts as "Extra Editor" Readers View More Pages and Spend More Time on Site

News Image
Media companies face significant challenges online. They need to attract new unique visitors, create an experience that compels those readers to spend more time consuming more pages, and then turn those page views and time on site into revenue. We believe that the Inform solution enables them to do exactly that.

Thirty established media brands - including Cox Newspapers, Sporting News, and Ziff Davis - have recently engaged Inform Technologies and its journalistic technology to enhance and enrich their Web sites.

In all cases, the media companies are seeking to ensure their sites are destinations and offer editorial quality features that keep readers engaged on their sites longer. By maximizing readers' experiences, publishers can increase page views and the sites' revenue potential.

Inform's Connected Content product suite, which will be used by the new clients, is a new technology solution for established media companies that acts like an extra editor: It starts with a page of text, and then, with editorial precision, it automatically creates and organizes links to relevant content from the media property's site, its archives, from affiliate sites and/or anywhere else on the Web. The result is that each page on a site becomes a richer multimedia experience, with clickable links to contextually related articles, audio, video and blogs. The technology automatically creates "topic pages" that provide a robust set of links relating to a particular topic, subject, company, person, product or other entity.

Among the new clients are Cox Newspapers, Ziff Davis (PC Magazine), National Post, Consumer Reports, Politico, BizJournals, Sporting News, Bonneville, WRAL.com, Big Think, Inc., HubDub and Creative Loafing.

Inform uses proprietary rules and algorithms to scan millions of pages and read the way a journalist does - identifying key "entities," such as people, places, companies, products, etc., and recognizing how they connect, even in subtle and context-specific ways. Accordingly, Inform creates links to relevant articles and other content much faster and more cost-effectively than an individual editor can. This enables the media property to enhance its readers' experiences, maximize, repurpose and leverage its own content (and other content it selects on the Web) and preserve and advance its editorial control and journalistic integrity.

Thanks to artificial intelligence, Inform is capable of learning that the word "Giants" means something uniquely different in New York than elsewhere, and can then create New York Giants-specific football pages. The software continually teaches itself - in real time - how information is related and automatically updates its links and topics as the context changes.

Said James Satloff, CEO of Inform, "Media companies face significant challenges online. They need to attract new unique visitors, create an experience that compels those readers to spend more time consuming more pages, and then turn those page views and time on site into revenue. We believe that the Inform solution enables them to do exactly that."

Added Joseph Einhorn, Co-Founder of Inform, "Inform lets a single site give its readers all the richness and depth of the Web, but in an organized way that editors control and readers appreciate. What's really appealing to most of our customers is that it all happens automatically - algorithmically - following guidelines set by their editors and publishers."

About Inform Technologies

Inform Technologies is a new technology solution for established media brands that automatically searches, organizes and links content to provide a rich, compelling experience that attracts and retains readers. The technology relies upon artificial intelligence tools, natural language processing, identification of topics, and the continual scanning and processing of content as it is published anywhere on the Internet.

Inform's Connected Content Solution(TM) and Essential Technology Platform(TM) are used by close to 100 major media brands including Conde Nast, Crain's, IDG, The New York Sun, and WashingtonPost.Newsweek Interactive. Inform was founded in 2004.

To learn more about Inform Technologies or to schedule an interview, please contact Adria Greenberg of Sommerfield Communications at 212-255-8386 or adria@sommerfield.com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Adria Greenberg
Visit website