This meeting in Washington, DC is the best place on the planet to catch up on what is working for innovative specialized information companies
WASHINGTON (PRWEB) April 19, 2007
The SIPA conference will focus on "The New Rules", concepts and practices that niche publishers must master to grow revenue and profitability in 2007 and beyond. The conference will provide practical lessons learned and best practices for industry specialists operating businesses of all sizes, from the entrepreneurial startup to the largest specialized information publishers. The conference is chaired by Wayne Cooper, CEO and Managing Partner for Greenhaven Partners, a media firm that buys and builds specialty information businesses. (http://www.greenhavenpartners.com)
"This meeting in Washington, DC is the best place on the planet to catch up on what is working for innovative specialized information companies," said Cooper. "Right now specialized information publishers are generating more critically important information than ever for niche markets and finding the best options and solutions for delivering this content across an array of technology platforms. The SIPA conference can help all of us grasp the challenges and the opportunities we must tackle to provide what our customers need both now and in the future. Every specialized information publisher, from the largest international ones to the smallest podcaster or blogger struggling to turn a profit, will find great contacts, excellent ideas and effective solutions at this meeting."
Specialized information publishing, which includes newsletters, directories, online publications, loose leafs, database services, and conferences, as well as newer media formats such as RSS, podcasts, wikis, blogs and web communities, is an industry with a wide range of media companies that have one key thing in common: they all provide valuable, timely information, usually to niche markets who pay for the information. Members of the Specialized-Information Publishers Association have benefited from the explosive growth of new platforms for content-rich delivery. These technologies enable publishers to rapidly distribute content and provide retrieval and research services on a scale unheard of just five years ago.
At the SIPA 31st International Newsletter and Specialized Information Conference, attendees will learn:
-- New business models and strategies that are working
-- Dozens of "new rules" for direct marketing & sales
-- Best practices in search engine optimization and web operations management
-- Ways to effectively integrate traditional marketing and online opportunities
-- How to develop conversion architecture to build e-mail circulation
-- Specific offline products to drive online traffic
-- The latest search and text-mining technologies: beyond the hype
-- How different businesses have successfully implemented new delivery solutions
-- What lessons can be drawn from hard experience
-- The role of new media technologies - blogs, wikis, and RSS
-- The future of web publishing
-- How firms are collaborating with customers for increased success.
"SIPA Conferences draw attendees from a broad range of information providers serving a variety of markets all of whom benefit from sharing strategies and proven practices for building for-profit niche publishing businesses," said Nancy McMeekin, SIPA President and CEO of Oakstone Publishing LLC, "Expertise and information exchange between industry leaders is vital to our industry's--and our companies'--growth, and facilitating this is a main focus of our Washington conference."
Registrations are being accepted for the meeting now at http://sipaindc2007.com. The early registration discount will be in effect until May 4.
SIPA--The Specialized Information Publishers Association (formerly NEPA--The Newsletter & Electronic Publishers Association) is the principal international trade association promoting growth in the newsletter and specialized information industry through events, research, promotion and the fostering of business and strategic relationships. SIPA represents more than 450 corporate members involved in the design, development, and distribution of specialized information resources including newsletters, loose leaf publications, audio conferences, e-zines, podcasting, online publications, research, bloggers, journals, and conferences worldwide, as well as related services that are sold through site licenses and other channels. SIPA's resources are available online at http://www.sipaonline.com, the definitive source for information about the specialized information publishing industry.