Informz Launches New Company Logo

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Informz, a leading email marketing solution for the association and not-for-profit markets, launches a new logo reflective of the company’s impressive growth.

The new Informz logo features a fresh, modern design and new color scheme that reflects the company’s technology focus and green initiatives.

Since first opening our doors in 1997 our logo and website have been freshened up several times… however this has been, by far, the most dramatic difference and reflects the impressive growth that Informz has experienced over the years.

Informz, Inc., a leading email service provider for the association and not-for-profit industries announced today the official unveiling of a new company logo.

The new Informz logo features a fresh, modern design and new color scheme that reflects the company’s technology focus and green initiatives. The new logo has been in development since July of 2010 and the launch of a new website is planned for early this spring.

“Since first opening our doors in 1997 our logo and website have been freshened up several times to match our product’s evolution,” stated Joe Tyler, founder and CEO of Informz. “However this has been, by far, the most dramatic difference and reflects the impressive growth that Informz has experienced over the years.”

Since the early 2000s, Informz has grown 20 to 40 percent each year, predominately consisting of associations and not-for-profits; industries that now make up over 80% of the company’s client base. In a move to match their focus on associations and not-for-profit organizations, the company opened a location in Washington, D.C. this fall to be in close proximity to where hundreds of association headquarters are located.

The launch of the new logo also coincides with recent product developments and additional service offerings, like marketing strategy and consulting. The Informz product recently received a facelift as well to reflect the company’s branding change. Informz also recently unveiled innovative new features designed to help customers better reach their audience. Examples include reports that enable customers to view the specific type of email client or mobile device a recipient views an email on and technology that predicts the best time to send an email to individuals based on historical data.

For more information about Informz products and services visit http://www.informz.com.

About Informz:
Informz (http://www.informz.com) is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.

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Lori Ely
Informz
518-691-0071 ext. 208
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