Although the adoption of tablets is high among affluent Early Adopters, the Mainstream Adopters who are beginning to enter the market will have different needs and expectations than their tech-savvy counterparts
Weymouth, MA (PRWEB) October 11, 2012
Over the years, a variety of devices have been introduced that enable users to stay connected without being tethered to a desktop. Some of these connected devices offer functionalities that rival those of personal computers, and offer the added benefit of being wireless and portable. Tablets in particular have been gaining traction with the share of users more than doubling between 2011 and 2012.
InfoTrends’ Smartphones, Tablets, and Connected TVs: Changing the Digital Imaging Landscape report analyzes findings from a survey of more than 1,300 U.S. consumers about their use of smartphones, tablets, and connected TVs for a variety of business and recreational tasks. In this survey, InfoTrends asked tablet non-owners when they expect to purchase their next tablet. Nearly 36% of non-owners expected to purchase their first tablet in less than a year. Those under the age of 35 were particularly likely to purchase a tablet in less than a year, as were respondents who classified themselves as Early Technology Adopters and Hobbyist/Advanced Hobbyist photographers. “Tablet vendors should prepare for the influx of mainstream consumers,” says Alan Bullock, Associate Director of InfoTrends’ Connected Imaging Trends Service. “Although the adoption of tablets is high among affluent Early Adopters, the Mainstream Adopters who are beginning to enter the market will have different needs and expectations than their tech-savvy counterparts.” He adds that ease-of-use and convenience will be paramount, and competitive prices will likely play a key role in the decision-making process.
InfoTrends provides in-depth consumer research on the use of social networks, connected devices, and cloud services profiles of existing vendors and emerging technology providers through its Connected Imaging Trends (CIT) Service. Through analysis of industry developments and forecasts that include imaging activities and related revenue, this service provides executives, product and marketing managers, and senior managers the information and advice they need to thrive in this dynamic marketplace. For more information, please visit our CIT page or contact Matt O’Keefe at +1 781 616 2115 or matt_okeefe(at)infotrends(dot)com.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
For media inquiries contact Donna O'Malley at +1 781 616 2116 or donna_omalley(at)infotrends(dot)com.