InfoTrends Consumer Digital Imaging Study to Examine Emerging Markets

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Study that will examine the consumer digital imaging markets in Brazil, Mexico, India and China

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These geographies represent a huge opportunity for vendors. They are in a unique position where they can influence consumer behavior relative to photo capture, sharing, workflow, and printing in these up-and-coming markets.

InfoTrends has announced the launch of an emerging markets study that will examine the consumer digital imaging markets in Brazil, Mexico, India and China. This study will provide an analysis of consumer imaging behavior from capture to print, identifying opportunities and potential strategies for vendors.

This study comes at a critical time, as finding new, sustaining revenue sources in the maturing US and Western Europe digital imaging markets has become increasingly difficult. InfoTrends’ latest forecasts project that China and India will represent over 70% of Asia Pacific unit shares for digital cameras in 2014, while smartphone shipments are growing rapidly in Latin America and Mexico.

Ed Lee, a Group Director at InfoTrends, stated, “These geographies represent a huge opportunity for vendors. They are in a unique position where they can influence consumer behavior relative to photo capture, sharing, workflow, and printing in these up-and-coming markets based on what our experience with the more mature markets has taught us.”

This study, Emerging Markets for the Consumer Imaging Industry – A Study of Brazil, Mexico, India and China , will help digital imaging vendors and suppliers understand the dynamics of these emerging markets as well as what is necessary to be successful in each. Project objectives include:

  •     Identify and profile current and future users of digital photography hardware, software, and services by country
  •     Consider behaviors associated with technology adoption, purchase, and use
  •     Analyze product preferences
  •     Examine digital camera and digital photo activities
  •     Study consumers’ use of mobile phones and smartphones:

Photo capture, transfer, sharing, and printing behavior
Look at the use of photo sharing sites

  •     Evaluate photo printing behaviors and variations by demographics and by channel:

Home, Retail, Online

  •     Identify unmet consumer needs

The study will also address critical questions around digital cameras and camera phones, photo printing and photo gifts, mobile and online behavior, and other digital photo activities.

Early subscriber discounts are available until September 30, 2010. For more information or to subscribe, contact Matt O’Keefe at +1 781 616 2100 ext. 115 or matt_okeefe(at)infotrends(dot)com.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.

Copyright 2010 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent. If you are interested in referencing InfoTrends content, please submit your request to allison_jones(at)infotrends(dot)com

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Robyn Wuori
InfoTrends
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