Ink Jet, Toner, Services and Selling in China Are Focus of Lyra's World Expo Preshow Event

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Lyra Research, the digital imaging authority (http://www.lyra.com), will kick off Recharger Magazine's World Expo 2006 with a must-attend preshow conference, The Path to Profits: Lyra's Guide to Growing and Protecting Your Margins. The event will be held Tuesday, August 22, from 8:30 a.m. to 11:30 a.m. and is sponsored by Media Sciences (http://www.mediasciences.com). This new conference will arm attendees with tips and tools for maximizing profits in today's competitive and ever-consolidating environment. Hear industry experts discuss hot topics in the aftermarket supplies business and how these issues will affect profit models. Don't miss this invaluable conference tailored to today's imaging supplies aftermarket.

Lyra Research, the digital imaging authority (http://www.lyra.com), will kick off Recharger Magazine's World Expo 2006 with a must-attend preshow conference, The Path to Profits: Lyra's Guide to Growing and Protecting Your Margins. The event will be held Tuesday, August 22, from 8:30 a.m. to 11:30 a.m. and is sponsored by Media Sciences (http://www.mediasciences.com).

Designed specifically to precede World Expo 2006, Lyra Research's new conference will arm attendees with tips and tools for maximizing profits in today's competitive and ever-consolidating environment. Hear industry experts discuss hot topics in the aftermarket supplies business and how these issues will affect profit models. Don't miss this invaluable conference tailored to today's imaging supplies aftermarket. Save $50 by registering now at https://center.uoregon.edu/conferences/recharger/WorldExpo2006/registration/reg_general.php. The registration fee is $199 now and $249 at the door.

Commenting on the new event, Charles Brewer, managing editor of The Hard Copy Supplies Journal, the leading publication covering the vast digital imaging consumables industry, says “Lyra’s Path to Profits preshow conference is the perfect complement to Recharger’s World Expo 2006. By attending the Tuesday morning conference, attendees will be armed with vital research and insights, enabling them to ask the right questions when networking with other attendees during the trade show. And, when they return to their companies after the show, implementing the conference’s usable business intelligence will yield short- and long-term advantages over the competition.”

Join your colleagues from Ausjet Inkjet Supplies, Filtrona Fibertec, Future Graphics, Hip Kiu Manufacturing Company, IKON Office Solutions, InkCycle, Lexmark, Mitsubishi Kagaku Imaging Corporation, Rhinotek, West Point Products, and other leading companies. Here are highlights from the agenda:

Tuesday, August 22, 2006, 8:30-11:30 a.m.

8:30–8:35 a.m. Welcome Remarks

Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research, and Phyllis Gurgevich, Publisher, Recharger Magazine

8:35–9:15 a.m. The Hard Copy Supplies Journal Perspective: A Closer Look at News and Trends Affecting Your Bottom Line

Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research

As the aftermarket industry matures and consolidates, the business environment is changing for aftermarket supplies vendors. The Hard Copy Supplies Journal's Charles Brewer will discuss how aftermarket products continue to move into the mainstream and how toners, inks, and components are evolving at breakneck speed. OEM advertising that touts image permanence and the benefits of OEM ink and media systems is one of the biggest challenges to which the aftermarket must respond. Brewer will also discuss litigation currently affecting the industry.

9:15–9:40 a.m. Think Ink: How Do You Stand Out?

Elisabeth Wightman, Ink Jet Research Analyst, Lyra Research

Elisabeth Wightman will discuss the issue of quality within the aftermarket and how the aftermarket can continue to gain share while OEMs hold their own with consumer brand-loyalty programs and cartridge-performance ratings. She will also evaluate the impact of retail refillers on the market and analyze the challenges arising from pricing pressure and higher production costs.

9:40–9:50 a.m. Refreshment Break

9:50–10:15 a.m. Tracking Toner: Decoding Hot Spots in the Industry

Cortney Kasuba, Toner Research Analyst, Lyra Research

How do toner remanufacturers succeed in spite of compressed life cycles and new product launches? Cortney Kasuba will examine how OEMs leverage cartridges for multiple machines and highlight opportunities in the growing color toner market. She will also analyze the link between cartridge demand and usage volume, often overlooked in favor of printer population numbers.

10:15–10:45 a.m. Profits, Promises, and Pitfalls: Overview of OEM Patent Strategy in China

Helen Duan, Senior Partner, Registered PRC Attorney, and IP Specialist, Innopat Intellectual Property Company Ltd., China

Helen Duan will present a primer on the latest OEM legal actions against Chinese compatible makers and advise what businesses should watch for when partnering with Chinese manufacturers and exporters to minimize legal and financial exposure. She will include some of her past experiences with OEM lawsuits and examine how the pressure from OEMs has changed and stayed the same over the years.

10:45–11:15 a.m. Service Sells: Maximizing the Service Revenue Opportunity

Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research

Charles Brewer will highlight selected findings from a Lyra Research and Recharger Magazine survey designed to query business users about their printer and supplies services. Brewer will provide an overview of the types of services for which businesses are clamoring, what business customers wished their cartridge suppliers provided, and the service providers that respondents are currently using.

11:15–11:30 a.m. Power Panel Q&A and Wrap-up

Moderator: Charles Brewer, Managing Editor, The Hard Copy Supplies Journal, Lyra Research

Panelists:

Helen Duan, Senior Partner, Registered PRC Attorney, and IP Specialist, Specialist, Innopat Intellectual Property Company Ltd., China

Cortney Kasuba, Toner Research Analyst, Lyra Research

Elisabeth Wightman, Ink Jet Research Analyst, Lyra Research

This panel session will field questions from the audience on issues at the forefront of the aftermarket industry.

Book a Lyra Analyst One-on-One at World Expo Now!

Lyra is now scheduling analyst one-on-ones at World Expo. To meet with a Lyra analyst during the event, please contact Lyra's Brian Jones by phone at 1-617-454-2641 or by e-mail at (first initial last name at lyra dot com) with your meeting request. A limited number of appointment times are available, and vendors are encouraged to submit a request as soon as possible.

Lyra Research: The Digital Imaging Authority

Lyra Research collaborates with imaging industry decision-makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

Conference Sponsored by Media Sciences International

Lyra and Recharger thank Media Sciences International for sponsoring this conference. Media Sciences (AMEX: GFX), the leading independent manufacturer of solid ink and color toner cartridges for office color printers, has a strong reputation for being the informed customer’s choice. As the premium quality price alternative to the printer manufacturer’s brand, Media Sciences’ newly manufactured color toner and solid ink products for use in Xerox®, Tektronix®, OKI®, Ricoh®, Konica-Minolta/Minolta-QMS®, Epson®, and Brother® office color printers deliver up to and over 30% in savings when compared to the printer manufacturer’s brand. Behind every Media Sciences product is The Science of Color™—the company’s proprietary process for delivering the very best quality at the very best price, including its commitment to exceptional, highly responsive technical support and its longstanding, industry-leading warranty. With the Company’s groundbreaking INKlusive™ FREE Color Printer Program (http://www.inklusive.com), printer users buy the supplies, and get the printer for free. For more information on the Company, its products, and its programs, visit http://www.mediasciences.com, e-mail info at mediasciences dot com, or call 201.677.9311.

CONTACT:

Andre Rebelo (first initial last name at lyra dot com)

Marketing Manager

Lyra Research, Inc.

617-454-2658

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