Inkling launches intelligent gift recommendation service

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Inkling aims to change the way that people shop for gifts by using customer insight data and smart profiling technology to help UK consumers find the perfect gift.

Inkling - We Help You Find Gifts

Inkling is a new service, launched just prior to Christmas 2012, which allows anyone with an online presence to find the ideal gift by simply answering a few quick questions on the recipient’s age, gender and lifestyle, and interests.

All gifts featured on Inkling have been handpicked by award winning style experts (for example, Marie Claire’s blogger of the year 2012, Monica Welburn), who share the tastes and interests of the person being bought for and who have picked the best of the UK high street, online and independent retailers. Inkling takes this insight and combines it with its own smart profiling technology to produce handpicked gift selections, sourced from brands where the recipient would likely choose to shop themselves. Users of the service are then able to select a gift and purchase immediately, or they can create a gift list of their favourite ideas which they can email to friends to gather opinion. From the hidden gems of high street fashion to the world’s leading designer brands, and whether the buyer needs to find a gift for a new dad to be, or an outdoorsy gift for a dad into the great outdoors, Inkling’s editors have handpicked gifts for all styles and budgets.

Inkling was created by three female entrepreneurs who spotted a gap in the market for an intelligent and sophisticated gift recommendation engine. They have each left successful corporate careers to create the service.

Michelle Kingsley, co-founder of Inkling, comments: “Gift buying can prove very stressful for the person buying the gift - even looking for gift inspiration for a friend or relative you know really well can often be hard. In particular, with Fathers’ Day coming up many sons and daughters are wondering what to get for dad. Inkling can help pick out the perfect present for those looking for something more personal rather than something bought quickly at the last minute. Everyone has a friend or family member who always seems to be impossible to buy for, and we hope to help shoppers surprise them with perfect gifts all year round.”

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