In My Book Cards to be Used in "One City, One Book" Library Book Club Program

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One upstate New York public library is offering book club participants a chance to use In My Book's 'adventure' bookmark/cards to mark their place for the next "One City, One Book" selection.

In my book...you're an adventure

"Perfect for book lovers, from fans of mysteries to poetry lovers, to general readers of all ages and tastes." - Nancy Pearl, who created the One City, One Book program at Seattle Public Library's Washington Center for the Book in 1998."

Over the past several years, book-lovers have become acquainted with the One City, One Book Program, a library-led book club designed to build community and share the joys of reading.

Now one upstate NY library is adding a twist to the program as One City, One Book, One Bookmark. In My Book®'s you're an adventure card (featuring a rapt reader going over the falls in a barrel) was recently chosen as the bookmark/card to go along with a novel set near Niagara Falls on the US Canadian border.

In My Book® is the unique card that combines greeting card and bookmark together in one package, with fifteen literary-oriented styles from which to choose. Since the first cards were sold ten years ago, over 700 retailers--library stores, independent bookshops, library friends groups, museum stores and stationers--have purchased the cards for resale. They are also available for online purchase by individuals at http://inmybook.com.

Like most greeting cards, In My Book® cards come complete with an envelope for mailing, but unlike the typical greeting card, they are printed on heavy watercolor paper to extend their life as a bookmark (the entire front of the card perforates).

The product has been hailed by reviewers from Publishers Weekly ("these sentimental greetings make endearing gift enclosures"), to the New Yorker ("inscribed with cute dedications, the cards fit comfortably inside a paperback, a picture of an open book just peeking out from the top.") They have also won the support of many library-related supporters such as Nancy Pearl of "Book Lust" fame and have been a top seller at the Library of Congress Gift Shop.

Although bookmarks have been around since the first books were printed in the late 15th century, In My Book® is the first recycling greeting card to also serve as a bookmark. Book-lovers have also proposed that the card be used in many other ways, with the gift of a rare book, as a first anniversary gift, as a holiday greeting with a gift certificate and as the perfect card to present with the gift of a book.

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ROBIN K. BLUM
In My Book
(718) 802-0422
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