Innolution, LLC and Kenneth S. Rubin Announce Immediate Availability of the Visual AGILExicon™ for Graphically Communicating Core Agile and Scrum Concepts

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Kenneth S. Rubin, Managing Principal of Innolution, LLC, makes available for no-cost licensing the visual lexicon used to create the unique pictures in his best selling book Essential Scrum: A Practical Guide to the Most Popular Agile Process.

Visual AGILExicon Scrum Framework

I expect that this image will become the new visual standard for representing the Scrum framework.

Today, Kenneth S. Rubin, Managing Principal of Innolution, LLC, announces the immediate availability of the Visual AGILExicon™ (pronounced “visual agile lexicon”), a language for describing and communicating core agile and Scrum concepts in a graphically rich and visually appealing manner. The Visual AGILExicon was used to create many of the over 200 pictures in Rubin’s best selling book Essential Scrum: A Practical Guide to the Most Popular Agile Process. The Visual AGILExicon is also used in Rubin's Certified ScrumMaster, Certified Scrum Product Owner, and other training classes. Individuals or organizations interested in using the Visual AGILExicon to create their own agile and Scrum presentations can obtain a no-cost license at the website.

The Visual AGILExicon is a set of approximately 40 vibrant, four-color icons for composing powerful, three-dimensional graphical representations of foundational agile and Scrum concepts including roles (such as ScrumMaster and development team), artifacts (such as product backlog and potentially shippable product increment), and activities (such as sprint planning and sprint review). These core icons are also used to compose approximately 70 pictures that represent more sophisticated concepts such as the complete Scrum framework, portfolio planning, and product backlog grooming activities.

Remarked Rubin, “I created the Visual AGILExicon for several reasons. First, I believe that many people (including me) find it easier to understand and retain concepts by seeing clear and compelling visual representations rather than just text. Second, the most popular illustrations of the Scrum framework specifically don’t show core Scrum practices such as sprint review and sprint retrospective, and are therefore incomplete. Third, there are many existing pictures of Scrum and agile concepts, but they are all drawn differently and therefore a presentation or book composed from them would look disjointed or hacked together.”

Bob Hartman, a Certified Scrum Trainer and Partner at Denver-based Agile For All remarked, “With the Visual AGILExicon, Kenny has created a consistent language for trainers and coaches to use to get ideas across. By licensing it, Agile For All will be able to have consistent visuals for the concepts we use in our training and coaching. For the people we interact with, this consistency will allow them to absorb things faster, which helps them obtain better results faster.”

Australia-based Certified Scrum Trainer and author Ilan Goldstein said, “Kenny Rubin's AGILExicon is without question the most comprehensive and visually appealing representation of not just the core Scrum elements but also many other more advanced agile concepts. No doubt it will become a staple of my training programs and conference presentations for years to come!”

Susan Briscoe, a multi-area Director at Winston-Salem, North Carolina-based Inmar, Inc. remarked, “As an agile CSM and CSPO, I have been using agile methodology for a decade – from large technology manufacturing companies to medium service-oriented businesses. The Visual AGILExicon is an excellent instrument for clarity and simplicity. It promotes adoption within the teams, and is also an effective tool for communication with senior leadership on key Agile concepts and activities.”

Licenses to use the Visual AGILExicon are being offered at no cost. A license permits the licensee to include the Visual AGILExicon in presentations delivered for both commercial and non-commercial purposes. For example, a licensee can use the Visual AGILExicon in a presentation internal to one’s own company, at a conference or user group meeting, and at a for-profit public or private training course. A licensee may also reproduce and deliver printed or electronic handouts of the presentations that include the Visual AGILExicon.

Details surrounding the Visual AGILExicon as well as the electronic version of the license agreement and the graphical icons and composed pictures can all be found at the website.

About Innolution, LLC and Kenneth S. Rubin
Kenneth S. Rubin is Managing Principal at Innolution, LLC, an agile training and coaching company that helps organizations develop products in an effective and economically sensible way. A Certified Scrum Trainer, Rubin has trained over 18,000 people on agile and Scrum, Smalltalk development, managing object-oriented projects, and transition management. He has coached over 200 companies, ranging from start-ups to Fortune 10.

Rubin was the first managing director of the worldwide Scrum Alliance, a nonprofit organization focused on the successful adoption of Scrum. In addition to authoring the book Essential Scrum: A Practical Guide to the Most Popular Agile Process, he is also the coauthor of the 1995 book Succeeding with Objects: Decision Frameworks for Project Management. Learn about his background at: and follow him on his blog at the same site. Follow him on Twitter using @krubinagile.

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